Tablet based services: Cable's next frontier
- ID: 1955603
- November 2011
- Region: Global
- 26 Pages
- TM Forum
TM Forum’s Quick Insights reports take the communication industry’s hottest topics and offer preliminary research and analysis, often including interviews with senior executives and ideas from corresponding executive roundtables events. Written by renowned industry journalists and analysts the reports ask the questions we all want to know of opinion-leading senior executives.
In this Quick Insights report:
Tablets are becoming an integral part of the customer experience for a growing number of cable subscribers. Cable companies are responding to this by tailoring their TV Everywhere (TVE) offerings accordingly. However, there are challenges from an operations standpoint as fixed cable at home moves not only to tablets but to a variety of new devices.
This report primarily explores three critical questions:
1. what is happening right now in TVE and, in particular, in the drive to launch cable services on tablets?
2. What opportunities does the future hold for revenue development and service evolution?
3. How can we support the cable industry with the challenges it faces?
The report takes a look at the growth of the tablet market and its importance to TVE. It discusses the role of TVE in encouraging customer loyalty, the challenges of maintaining service delivery and quality and, in the longer term, how TVE could be effectively monetized.
It also looks at the companies and innovations playing a part in the evolving supporting ecosystem for TVE on tablets and other devices, the role of wireless infrastructure and all-IP or hybrid networks, and what the TM Forum is doing to help Multi Systems Operators understand and deal with launch issues and support requirements.
Finally, the report investigates how TV Everywhere will move forward: the revenue-development opportunities its success could open up, the evolution it could expect and the challenges it could face.
Please note: This report is free to TM Forum members. SHOW LESS READ MORE >
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