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Licensing Business Databook 2011
EPM Communications Inc, June 2011, Pages: 84
Whether you're budgeting, seeking financing, developing a business plan, evaluating a proposal, or undertaking competitive research, The Licensing Business Databook gives you instant access to all the licensing numbers you need. Based on THE LICENSING LETTER'S Annual Licensing Business Survey, conducted continuously since 1978, The Databook delivers the data licensing professionals rely on. More than 75 charts, graphs, and tables detail every aspect of the licensing business:
- Retail sales of licensed merchandise by property type
- Retail sales of licensed merchandise by product category
- Product category breakouts for Trademark/Brand, Entertainment/Character, Sports, Fashion and Art properties
- Sales of licensed merchandise by distribution channel for key property types
- Basic royalty data
- Selected international data by territory, property type and product category
75 charts, graphs, and tables give you a detailed visual representation of the full spectrum of licensing activity. These tables, pie charts, and bar & line
graphs will help you build internal support, sell your concepts, and benchmark your performance against licensing business standards.
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