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The Middle Class Muddle

  • ID: 1955760
  • January 2015
  • Region: South Africa
  • 46 Pages
  • Eighty20
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The presentation entitled “Middle Class Muddle” takes a critical look at a poorly-defined market that seemingly comprises everyone who is not either desperately poor on the one extreme or super wealthy on the other.

Unsurprisingly, the lack of a clear market definition makes it almost impossible for companies to figure out how big the market is, what the market needs and how to reach it.

The latest data is used to clarify some of the confusion and to explore some of the underlying trends impacting on the market, including BEE and the changing profile of the labour market, property market dynamics and state investment.

* Please note a variety of sources of data are used for these reports. The data will be the most recently available at the date of order. Please allow up to 5 working days for delivery.

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