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Social Business IT: 10 Best Practices Governing Employee Participation
Saugatuck Technology, Oct 2011, Pages: 4
As the deployment of social business technologies continues to grow and become an important component of corporate marketing strategies and customer interactions, companies need to establish appropriate guidelines for employee participation in these channels. At stake are brand reputation, customer satisfaction, and worst case, unreasonable risk of lawsuit. This Strategic Perspective provides ten best practices for delineating guidelines for employee participation in social media.
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