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Large Banks and their Customers 2009

Eighty20, Jan 2009, Pages: 48


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AMPS 2009 data: This report provides an analysis of the customer profile of South Africa's four biggest banks – Absa Bank Limited, Firstrand Bank Limited, Nedbank Group and Standard Bank of South Africa Limited. It also includes an overview of financial results.

The latest AMPS survey is used to analyse the characteristics and perceptions of the customers of the big four banks. The unbanked segment of the population is also analysed using AMPS to provide insights into the banking market of the future.

The analysis includes geographic distribution, demographic profile (LSM, detailed employment status, age, language and income), customer loyalty, media usage and cell phone usage.

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