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Enterprisewide
Indonesia & Vietnam Sourcing Report: Furniture
Global Sources, September 2011, Pages: 306
In this Report:
- 16 in-depth company profi les
- 22 short company profi les
- 160 top-selling export products
- Supplier demographics
- Supplier survey
- Industry statistics and charts
Indonesia's rattan furniture industry continues to develop as it benefits from an abundance of raw materials. The country accounts for about two-thirds of global rattan supply.
The outdoor furniture sector in Indonesia is on the upswing after suffering losses over the past two years. Increasing demand from new export markets, which have taken notice of unique designs from the country, is pushing the industry's recovery.
Vietnam's indoor and outdoor furniture sector is propelled by revitalized demand from traditional markets and growing popularity in new foreign destinations.
This report focuses on the main types of furniture from Indonesia and Vietnam – rattan, indoor and outdoor models.
What you'll get
- In-depth profiles of 46 verified suppliers with a comprehensive look at their product and pricing strategy, manufacturing and export capability, product and market focus, verified contact details, and more.
- 423 full-color images that depict popular export models of leather goods, with detailed product descriptions and minimum order requirements
- Verified supplier contact details of an additional 60 exporters, including names, e-mails, telephone numbers, websites and key products
- Supplier information in tabular format to help you compare suppliers at a glance
- Results of custom-designed supplier surveys, which forecast industry trends for the next 12 months
- Extensive industry overviews discussing the main challenges facing suppliers
- In-depth examination of supplier bases highlighting key characteristics of the different types of companies
- Details of the primary production centers
- Updates on the latest trends in design, R&D, materials and components
- Review of the key factors that influence the price and quality of low-end, midrange and high-end products
- Comprehensive pricing tables featuring export price ranges
Who should read this report
- CEOs, Directors, Presidents, Business Owners
- Export/ Import Managers, Sourcing Representatives, Sourcing Engineers, Supply Chain Directors, Procurement Managers, Agents
- Sales Executives & Managers, Marketing Executives & Managers, International Buyers
- Business Consultants, Investment Managers
- Anyone who needs to understand the China & Asia supply market
INDUSTRY OVERVIEW
Supplier summary
Export statistics
Products & prices
Production & export statistics
Price guides
Supplier survey
Export prices
Export sales
Export markets
Major challenges
R&D focus
SUPPLIER PROFILES
Supplier matrix
Production & exports
Supplier profiles
PRODUCT GALLERY
Top-selling export products
CONTACT DETAILS
Accounting for about two-thirds of global rattan supply, Indonesia has a developing furniture industry that benefits from an abundance of raw materials.
Numerous sourcing hubs for rattan are located all across the country. A variety of materials is available as more than 300 of the plant’s species are indigenous to Indonesia.
Aside from a solid potential for raw components, acceptance of small orders is another key strength. Many suppliers are capable of sending shipments with as few as 10 pieces, more so if products are on stock.
The industry is highly exportoriented. Suppliers interviewed for this report collectively send almost all of their output to buyers in overseas destinations. The EU takes up nearly half of turnover. The US and the Asia- Pacific region are other key markets.
Among featured manufacturers, living room furniture is the top product category as it represents over twofifths of revenue. Dining and kitchen furniture is the second-largest segment, taking up one-third of exports. Outdoor and bedroom furniture each register less than one-fifth of sales to foreign markets.
The industry is mainly composed of small and midsize companies, practically all of which are owned by local entrepreneurs. Production processes are performed in-house except during peak season, in which some steps are subcontracted to home-based craftsmen. Traditional manufacturing methods are typically employed, although some stages require the use of handheld machines and large equipment.
Most suppliers are located in Java island. Many have head offices in Jakarta, although factories are found in rural areas, where access to raw materials is easier. These include the provinces of West, Central and East Java, Bali, and South Kalimantan, as well as the Yogyakarta Special Region.
Due to government restrictions and tax regulations on natural rattan products, exports of furniture made of this material have been dropping over the past three years. On the other hand, revenue from synthetic rattan items has been growing over the same period since suppliers face fewer challenges in this segment.
The following are some of the key trends we see in Indonesia’s rattan furniture industry:
- Difficult procurement of raw materials, particularly natural rattan, is a major concern among suppliers. Tougher competition with other local and foreign suppliers is also a crucial hurdle facing the industry.
- Prices over the next six months are expected to increase to cope with higher raw material costs. Four out of five companies featured in this report will raise quotes minimally, however, adjusting them by less than 10 percent.
- Most suppliers will focus on the US as their primary export market over the next 12 months as the business climate in that country is expected to continue improving.
This report covers various kinds of rattan furniture made in Indonesia, including regular and sectional sofas, armchairs, couches, center and coffee tables, home entertainment racks, wardrobes, dining chairs and tables, bar chairs, kitchen cabinets, outdoor beds, sofas and chairs, benches, and various types of furniture sets.
The Industry Overview discusses key issues affecting exporters and elaborates on the composition of the industry, highlighting key characteristics of different types of suppliers.
The Products & prices section details the features and price ranges of each product category. It also includes the latest trends in design and materials.
This Indonesia Sourcing Report is part of a series designed to provide buyers with information on new products from export manufacturers in supply markets that specialize in handmade merchandise.
The Developing Country Sourcing Report series is part of Global Sources’ corporate social responsibility initiatives. It is offered in conjunction with The Kearny Alliance, whose mission is Aid Through Trade. The objective is to help create jobs in developing Asia through export promotion.
To produce this report, larger, midsized and emerging manufacturers—all with substantial export experience—were surveyed. The selection of suppliers is designed to reflect the composition of the industry in Indonesia in terms of geographic location, materials used and range of products offered.
For in-depth profiles, our researchers visited the facilities of each company and interviewed senior executives who discussed their recent performance and provided forecasts for the next 12 months. All other companies in this report were either visited or contacted by phone.
In each case, companies were required to answer specific questions designed to verify their manufacturing and export credentials, including a breakdown of exports by product type and market. Suppliers also participated in a survey designed to provide insight into the industry.
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