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Eighty20 Teen Market 2011
Eighty20, Jan 2011, Pages: 36
South Africa's 48.6 million people are heavily weighted toward youth, with 54% of South Africans younger than 24 years of age.
The presentation uses data from the AMPS 2010 research to explore the lower-income teen and young adult market in South Africa, defined as those between the ages of 15 and 21 who have a per capita income of less than R20 a day.
The presentation answers questions surrounding the size of the market, where low-income teens and young adults live and in what conditions, what they spend on, and what media they use. It also looks at their future prospects by considering data on education and employment.
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