Research And Markets Research And Markets

Beyond Performance. How Great Organizations Build Ultimate Competitive Advantage

  • ID: 1956077
  • July 2011
  • 304 Pages
  • John Wiley and Sons Ltd
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Only a third of excellent companies remain excellent over the long term. Even fewer organizational change programs succeed. In this book, Scott Keller and Colin Price draw on the most exhaustive research effort of its kind, as well as the experiences of an impressive array of senior leaders, to explore why excellence is so hard to achieve and sustain. What's more,they provide you with groundbreaking insights and practical advice on how you andyour organization can beat the odds giving you the ultimate competitive advantage.

"Empirical, provocative, and refreshing, this book is a remarkable barometer of corporate progress. If you're running a company and you want enlightenment or inspiration about the next big step, you should read it. It's a book that has deep insights into behavior and behavior matters, because it lies at the heart of successful culture."
John Varley, former group CEO, Barclays Bank

"A sprinter who wins gold in the 100–meter dash and then collapses and dies isn o model for building a sustainable high–performance organization. Beyond Performance presents a powerful training plan for the institution that seeks to win today and tomorrow."

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Foreword ix

INTRODUCTION Excellence Found? Xiii
Only a third of organizations both achieve and sustain excellence. Why so few? People have been working together for millennia you d think we d be better at it by now. And what s the cost to business and society that we re not?


CHAPTER 1 The Big Idea: Performance and Health 3

Performance is about delivering financial results in the here and now. Health is about the ability to do it year in, year out. The two are not the same. Some companies have neither; others have just one. The ultimate competitive advantage lies in having both. But how?

CHAPTER 2 The Science: Hard Facts behind the Soft Stuff 25

Health is every bit as measurable as performance. The path to health is just as clear as that to performance. The most exhaustive research ever undertaken in the field tells us so. Is a change in management accounting called for?


CHAPTER 3 Aspire: Where Do We Want to Go? 47

Should we put more emphasis on short–term goals or long–term vision? Actually, it s the medium term that matters most. Is there a recipe for success? In fact, there are four. Discover what a lottery ticket has to do with deciding which one is right for your organization.

CHAPTER 4 Assess: How Ready Are We to Go There? 77

You know where you want to go, but does your organization have the will and the skills to get there?
Finding out isn t easy, but it is possible. Understand how through lessons learned from running a four–minute mile and observing disenfranchised monkeys.

CHAPTER 5 Architect: What Do We Need to Do to Get There? 109 Now it s time to plan the journey to achieve your goals.
Working out what to do to improve performance isn t enough you need to decide what not to do as well.
And designing the how just as thoughtfully as the what will be the key to unlocking better health.

CHAPTER 6 Act: How Do We Manage the Journey? 155

Staying the course requires flexibility adjusting as you go. Understand a tale of two pilots, put in place the right structure, and measure the right things. You ll need extraordinary amounts of energy, so use both military and marketing tactics to drive ownership.

CHAPTER 7 Advance: How Do We Keep Moving Forward? 177

Now what? Keep changing! Once you ve built the infrastructure for continuous improvement and the leadership competencies to drive your organization forward, change will come naturally. Ultimate competitive advantage is yours.


CHAPTER 8 The Senior Leader s Role: Does Change Have to Start at the Top? 203

The senior leader casts a long shadow. The road to success is immeasurably easier if they embrace the role that only they can play. That means making it personal, getting the right team in place, and applying the right levels of challenge and support.

CHAPTER 9 The Five Frames in Action: How Do You Make a Great Organization Even Better? 219

It s one thing to face the challenge of turning around a struggling organization. But how do you set about transforming when life is good? Follow one company as it makes its journey through the five frames.

CHAPTER 10 Making It Happen: Do You Have What It Takes? 231

Now you ve got the knowledge, what are you going to do with it? Start by getting a firm grip on your organization s performance and health. Then work through the five frames. If the odds of becoming and staying excellent are to improve, it starts with you.

Notes 243

Recommended Reading 261

Acknowledgments 263

About the Authors 269

Index 271

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Scott Keller is a director in the Southern California office of McKinsey & Company, and leads its transformational change practice inthe Americas. He has published several articles on change management and organizational behavior, as well as a book for colleagues and clients. He holds an MBA and a BS in mechanical engineering from the University of Notre Dame and has worked as a manufacturing manager with Procter & Gamble and a photovoltaic engineer for the U.S. Department of Energy. Outside McKinsey, Scott is a cofounder of Digital Divide Data, an award–winning social enterprise that utilizes a sustainable IT service model to benefit some of the world's most disadvantaged people.

Colin Price is a director in McKinsey's London office, and leads its organization practice worldwide. He has advised many of the world's largest corporations, several national governments, and a number of charitable institutions. His booksinclude Mergers (with his colleague David Fubini and Maurizio Zollo of INSEAD), and Vertical Take–Off (with Sir Richard Evans, former chairman of British Aerospace). He holds degrees in economics, industrial relations and psychology, and organizational behavior. He is an associate fellow at Saïd Business School, University of Oxford, and a visiting professor at Bath University.

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