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How Top Marketing Executives Plan and Present Their Marketing Budgets Product Image

How Top Marketing Executives Plan and Present Their Marketing Budgets

  • ID: 1956081
  • November 2011
  • ExecSense

In this webinar, ExecSense examines best practices, tips and techniques that leading marketing executives use to plan and present their marketing budgets. Take the 60-minutes to view this webinar to learn valuable strategies that you can immediately implement to make your marketing budget and any future budget discussions or presentations more accurate, informative, compelling, and effective.

The webinar covers:

- Learn about conducting a meaningful marketing audit; what to spend money on in the next 6 months; doing more with less budget; best strategies to be positioned for the new year; best arguments for maintaining marketing budgets; prioritizing marketing silos in 2012, and more
- The top 10 tips and techniques from leading marketing executives regarding planning and presenting a marketing budget
- The 7 questions most asked by marketing executives about spending smarter (creating a clear-cut justification for the investment) plus 9 questions marketing executives should be ready to answer from their CFO and CEO for 2012
- A line by line look at 5 case studies of marketing budgets, how top marketing executives are planning differently for 2012, and a critique READ MORE >

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