How Top Marketing Executives Plan and Present Their Marketing Budgets

ExecSense, November 2011

In this webinar, ExecSense examines best practices, tips and techniques that leading marketing executives use to plan and present their marketing budgets. Take the 60-minutes to view this webinar to learn valuable strategies that you can immediately implement to make your marketing budget and any future budget discussions or presentations more accurate, informative, compelling, and effective.

The webinar covers:

- Learn about conducting a meaningful marketing audit; what to spend money on in the next 6 months; doing more with less budget; best strategies to be positioned for the new year; best arguments for maintaining marketing budgets; prioritizing marketing silos in 2012, and more
- The top 10 tips and techniques from leading marketing executives regarding planning and presenting a marketing budget
- The 7 questions most asked by marketing executives about spending smarter (creating a clear-cut justification for the investment) plus 9 questions marketing executives should be ready to answer from their CFO and CEO for 2012
- A line by line look at 5 case studies of marketing budgets, how top marketing executives are planning differently for 2012, and a critique of an actual marketing budget presentation that you can learn from

Upon registering, ExecSense will email you the dial-in phone number and all of the other relevant information and files to attend the webinar. You will also automatically be emailed the audio and PowerPoint files the day after the webinar in case you were unable to attend the live webinar (registration prior to live event still required). You can view the webinar on your computer, iPad, Kindle, iPhone, Blackberry, Android and many other devices.

Praise for ExecSense Webinars:

“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana

“Dynamic, up-to-date resource…” – Tina Ferguson, CEO of Rapid Success Partners

“ExecSense webinars are convenient and on-point…an intelligent discussion on a very relevant subject.” – Meghan Wulff, Focus Management Group

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