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How to Use LinkedIn Ads as an Accountant
ExecSense, Nov 2011
In this webinar, ExecSense examines everything you need to know in 60 minutes to understand the best and most effective ways to use LinkedIn ads to land new accounting clients. By the end of the webinar, you will have a LinkedIn Ads account set up and your first ad already placed. The webinar is led by Dawn Pigoni, a LinkedIn Guru who helps accountants conduct LinkedIn pay-per-click marketing campaigns, and covers:
- What every accountant needs to know about advertising on LinkedIn, and how other accountants are successfully using LinkedIn Ads
- A page-by-page tour of LinkedIn Ads, specifically for accountants, so that by the time you are done with the webinar you will have your first ad set up on LinkedIn Ads
- Learn how to write copy for your pay-per-click ads, bidding strategies, budgeting, how you can market to specific LinkedIn groups that match your area of expertise, how to market to specific types of companies as well as specific companies and more
- How to create a great landing page (for when someone clicks on your ad) that enables you to capture the individual’s name and email so that you can follow up with them in the future
- The top 10 questions asked by accountants with regard to advertising on LinkedIn and how their peers are having success
- Specific case studies of 5 accountants who have had success landing clients specifically from advertising on LinkedIn, tips and techniques you can immediately implement, and important lessons learned
Upon registering, ExecSense will email you the dial-in phone number and all of the other relevant information and files to attend the webinar. You will also automatically be emailed the audio and PowerPoint files the day after the webinar in case you were unable to attend the live webinar (registration prior to live event still required). You can view the webinar on your computer, iPad, Kindle, iPhone, Blackberry, Android and many other devices.
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