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Assessment of the Indian Luxury Car Segment

Smart Research Insights, Oct 2011, Pages: 25


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Market Overview:

The first quarter of 2011 has seen the best ever luxury car sales in India even though there has been an overall fall in the auto sales in the country. Global leading players such as Aston Martin, BMW, Audi and Mercedes are looking at India as a promising market. In 2010, the total market for luxury cars was approximately 18,000 units, and is estimated to reach 30,000 units in the next two-to-three year’s horizon.

The sales in the Indian luxury car market have been studied by categorizing it into two segments:
- luxury car sales in volume terms
- luxury car sales by manufacturers.

The research specifically probes into how the introduction of auto financing services by various luxury car manufacturers is driving growth in the country’s luxury car sales.

Key Features:

The report titled ‘Assessment of the Indian Luxury Car Segment’ highlights key drivers of and trends emerging in the Indian luxury car segment. The increasing practice of operating their own financing arm being followed by players has been examined along with recent government initiatives. A detailed study of key players in the market has also been presented. In particular the growth potential of the segment has been examined.

Research methodology and delivery time:

Smart Research Insights has conducted in depth secondary research to arrive at key insights. Data collected from key industry sources has been analyzed impartially to present a clear picture of the industry. All recent developments which impact the sector dynamics have been captured and used to support the research hypothesis.

The report is available as single-site single-user license. The delivery time for the electronic version of the report is 3 business days as each copy undergoes thorough quality check and is updated with the most recent information available. The delivery time for hard copies is approximately 3-5 business days, as each hard copy is custom printed for the client.


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