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Opportunities in the Indian Telecom Social Media Market
Smart Research Insights, Oct 2011, Pages: 25
Executive summary:
The introduction of 3G in India along with the rising sales of smartphones has led social media to emerge as an important platform in the online community in the country. It is projected that social media users in India will reach 45 million in 2012 from close to 30 million in 2010. Factors such as burgeoning tech savvy young population and customer centric schemes from the service providers are driving the growth of the social media in telecom space. Social networking accounts for the major share in the social media space amid more inclination of users towards these sites and attractive schemes launched by the service providers. Hence, the report primarily focuses on the opportunities provided by the social networking segment.
The increasing penetration of broadband and Smartphones in Tier II and Tier III cities, a major share of the social media users belong to these cities. Hence, these regions provide plethora of opportunities to the service providers. In the highly competitive telecom sector in India, currently, Tata Docomo has the largest presence in the social media space. Due to its wide reach and creative social media strategies, the company is popularly known as a “Child of Social Media”. Social media gaming is expected to have a strong growth in future among all the segments of the social media market on account of booming mobile gaming market. This has led several foreign players such as Zynga Game Network Inc. to enter India to tap the opportunities in this segment. Consequently, this has generated interest among the service providers.
Key Features:
The report titled ‘Opportunities in the Indian Telecom Social Media Market' highlights key drivers of and trends emerging in the social media space in the country. Segments of the social media market including social networking, social marketing and social media gaming.
Research methodology and delivery time:
Smart Research Insights has conducted in depth secondary research to arrive at key insights. Data collected from key industry sources has been analyzed impartially to present a clear picture of the industry. All recent developments which impact the sector dynamics have been captured and used to support the research hypothesis.
The report is available as single-site single-user license. The delivery time for the electronic version of the report is 3 business days as each copy undergoes thorough quality check and is updated with the most recent information available. The delivery time for hard copies is approximately 3-5 business days, as each hard copy is custom printed for the client.
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