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Ultrafast Broadband Survey - Understanding Residential Users' Switching Patterns
IDATE, Oct 2011, Pages: 88
Drawing on the results of an exclusive international survey, and an analysis of multimedia equipment and internet usage levels, this report allows readers to deepen their understanding of the current mechanisms, drivers and obstacles that are shaping the rate at which residential users are switching to ultrafast broadband.
Key questions
- Is the typical ultrafast broadband user different from broadband users?
- Does subscribing to ultrafast broadband affect households’ equipment purchases?
- What applications are helped by ultrafast broadband? Is there really a link between the applications thought to drive the adoption of ultrafast broadband (namely TV and video) and actual take-up rates?
- What level of customer satisfaction are we seeing among ultrafast broadband users, and does it really enhance the online user experience?
- Aside from bandwidth, what are the other key reasons for switching to an ultra-fast service?
- What are residential users’ main reasons for not switching?
- What lessons can we draw from international comparisons?
> International survey conducted simultaneously of 1,700 adults: latter conducted by Harris Interactive
> France, Sweden, USA and Japan
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