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Turkey B2C E-Commerce Report 2011
yStats.com GmbH & Co. KG, Nov 2011, Pages: 44
Growth Potential in Turkish B2C E-Commerce
Hamburg-based market research firm yStats.com gives a detailed overview of B2C
E-Commerce in Turkey in its latest “Turkey B2C E-Commerce Report 2011.” The analysis includes figures about internet use, online purchases and revenues along with competitors, products offered and trends.
In 2010, approximately 40 % of the Turkish population used the internet. When it comes to broadband access per 100 inhabitants, Turkey still lags far behind Germany and the USA. Furthermore, only 1 % of all Turks accessed the internet via mobile phones in 2010, which is by far below the EU average. There is much more potential for growth in the B2C E-Commerce market in Turkey.
Fashion and consumer electronics are popular categories for online shopping in Turkey
In Turkey the internet is mostly used to read news online or to download newspaper and magazine articles. Almost half of the Turkish population used the internet to search for “product and service related information.” Consequently, almost 20 % of all internet users have purchased products and services for personal use online in 2011. B2C E-Commerce revenue accounted for more than 5 % of the total retail revenue in 2010. According to the “Turkey B2C E-Commerce Report 2011” by yStats.com the most popular product categories for online purchases are “fashion, sporting goods”, “consumer electronics”, “home appliances” and “books, magazines, newspapers.” The leading Turkish E-Commerce competitor in 2011 gauged by unique visitor numbers was Sahibinden.com, followed by auction platform Gittigidiyor.com and generalist Hepsiburada.com.
Key Findings
- More than 40% of Turkey‘s population used the Internet in 2010. Furthermore, in terms of the number of broadband subscribers per 100 inhabitants, Turkey ranked far below Germany and the USA.
- Only 1% of Turkish individuals accessed the Internet with their mobile in 2010, which was far below the EU average.
- Individuals in Turkey mostly use the Internet for reading or downloading online news/newspapers/news magazines.
- Clothes, Sports Goods“ are the most popular product category among online shoppers in Turkey, followed by Electronic Equipment and Household Goods.
- Sahibinden.com was the leading E-Commerce player in Turkey in September 2011 in terms of unique visitors from Turkey, followed by auction web site Gittigidiyor.com and generalist Hepsiburada.com.
Product Information:
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