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UK Car Buyer Brand Perceptions 2011
Trend Tracker Limited, Sep 2011, Pages: 126
A new survey of 12,000 UK motorists' car brand preferences, purchase criteria & intentions
The Trend Tracker inaugural UK Car Buyer Brands Perceptions 2011 study is based on 12 months' data drawn from a continuous monthly survey of 1,000 car drivers (owners and users of cars, including company cars) throughout the UK. The methodology employed is computer-assisted face-to-face, in-home, CAPI-assisted interviews with a random location sample taken at 100 selected sample points within the UK.
Data from a sample of 12,000 are analysed to provide statistically significant sample sizes for 33 individual car brands. Responses are analysed only for those stating their intention of purchasing a new or used car within periods of one year, 1-2 years and 3-5 years.
Unique to this survey are questions based on consumer involvement theory (CIT) which identifies the extent to which brand consideration and purchase decisions are most likely to involve 'emotional', 'rational' or 'low involvement' decision making for individuals. Data analysis is supported by insightful interpretation of the data by Trend Tracker's experienced automotive analysts
Unique Buyer Criteria:
- Car purchase price
- Car model
- Engine size and type
- Mileage driven
- Age of car owned and duration of ownership
- Demographics (age, gender, socio-economics, region, marital status, number of children, number of adults, access to internet)
- Maslow groups (inner-directed, outer-directed, sustenance-driven)
Revealing Analysis:
- Which brands are on car buyers' preference lists and which brands they are most likely to buy next.
- Brand positions and opportunity gaps
- Brand attitudes, strengths, weaknesses and customer retention over time
- Brand purchasing criteria
- How brands compare as rational, emotional or low-involvement purchases
- Benchmark any brand's performance against any other brand
Standard analysis in the PDF report includes:
- New and used cars
- Brand preferences
- Likely brand purchases
- Brand retention
- Brand competitors
- Purchase criteria
- Purchase process
- Emotional and rational purchase brands
- Brand perception maps
- Brand strengths and weaknesses
- Demographics
Product samples
A sample for this product is available. Please Login/Register to download this sample.
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