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Botswana Autos Report Q1 2012

Business Monitor International, Nov 2011, Pages: 25


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Business Monitor International's Botswana Autos Report provides industry professionals and strategists, corporate analysts, auto associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Botswana's automotive industry.

Botswana's domestic new vehicle market, like many in the region, is a small fraction of the country's total car fleet, as used cars dominate the landscape. Although the used car segment is still popular in many African markets, sales of new passenger cars in Botswana grew by over 20% in 2007, 2008 and 2010. BMI believes that this level of growth may be difficult to achieve again in 2011 and beyond for a number of reasons. Firstly, BMIs Africa team expects real GDP growth to slip from 7.2% in 2010 to 4.8% in 2011. This is a downward revision from the previous forecast of 5.1% and is largely based on a drop in household consumption, which BMI believe will feed into the purchase of high-end goods such as cars.

Nevertheless, passenger car sales growth of 10.6% is still respectable and would represent a neardoubling of the segment's volume over a five-year period.

BMI expect commercial vehicles to outperform the car segment, however, linked to growth in key industrial sectors such as mining and construction. As the government looks to diversify the economy away from a dependence on diamond exports, BMI would expect further growth in these other industries to generate further demand for commercial vehicles. BMI forecast growth in the total commercial vehicle segment of more than 20% in 2011 and 2012 as companies looking to move into these sectors invest in fleets, slowing to a more sustainable average of 15.3% for 2013-2016.

One development, which should support increased vehicle ownership in general, however, is a road improvement project. In August 2011, the OPEC Fund for International Development agreed to loan the government of Botswana US$40mn, to help fund a project to improve 827km of roads in rural and semiurban areas. The World Bank will contribute a further US$186mn towards the total US$385.12mn budget, with Botswana's government providing the remainder.

With no domestic mass production, the new vehicle market is largely composed of imports, and based on the most recent available statistics, Japanese brands are the most popular. Though somewhat dated, the Transport Communications Unit released a report in July 2011 showing that Toyota Motor accounted for 40% of imported new vehicles in 2009. It was followed by Nissan Motor in second with Mazda Motor in fourth. Germany's Volkswagen came in third place.


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