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WiMAX Deployment: Business Model & Profitability Analysis

Boschulte Schnee Group, Jan 2007, Pages: 135


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WiMAX Deployment: Business Model & Profitability Analysis

A true business case for WiMAX Deployment that shows you how profitable it can be.

Five sophisticated models – with alternative deployment scenarios. You receive spreadsheets and a detailed write-up for each case.

Originally developed for Boschulte Schnee Group’s landmark strategy study “The WiMAX Explosion!”, this unique set of projections is now available as a special report. This business case for WiMAX transcends all other available analysis of WiMAX in expertise.

How does WiMAX become profitable? Which scenario maximizes growth and profits? How will WiMAX develop in advanced markets, in LDCs (less developed countries)? This study provides the real substance – data and analysi – you need to optimize your WiMAX strategy.

Market/Revenue
1) Market Penetration – by service category
2) WiMAX Penetration by service category (based on each model’s marketing strategy)
3) 5 Unbundled service categories, up to 4 bundled categories, penetration – each carrier, by service type
4) Pricing by service category and model
5) Consumer service revenues + SME revenue
6) 5 categories of consumer devices (phones and other)
7) Revenue by equipment category

Investment
1) Base stations – number based on a) coverage, b) demand requirements
2) Sectorization and MIMO investment
3) 3 types of base stations, with different costs
4) Mix of base stations based on carrier business strategy – i.e. primary marketing emphasis and customer base served
5) Investment for a) Site costs, b)Backhaul, c) IP servers investment (for VoIP), d) IT/NOC investment, e) Other network investment

Expenses
1) Cost of service (COS) & equipment: a) backhaul, b) maintenance; c) routing, d) VoIP interconnection, e) Distributor commissions, f) consumer equipment (5 categories); g) SME installations
2) SGA: a) personnel, b) rent, c) marketing and sales, including advertising and T&E, d) legal/accounting, e) other
3) Depreciation

Here’s what you receive:
5 Detailed Spreadsheets (each 300+ items) for 5 deployment scenarios:
- Revenue & expenses
- Investment, by category
- Service offerings & bundling
- Cash flow and operating profits
- 3 US rollout strategy models
- Model of an LDC market
- Mid-sized metro market model
- Key metrics

Detailed report:
- 135 pages, explaining models
- 170 tables


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