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2011 Southeast Asian Game Market Regional Report
Niko Partners, Nov 2011, Pages: 50
2011 Southeast Asian Game Market Regional Report covering the fast growing geographical region that includes Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. This report is a 50-page analysis of the six most important online games markets in Southeast Asia, including data and forecasts on each country as well as regional analysis
The report emphasizes analysis on the online games segment, as social games and free to play online games are primary drivers for growth in these countries. Find out what countries to prioritize and where the growth will be.
Key takeaways from the report include:
- By 2015, there will be more than 100 million gamers throughout these six Asian emerging markets generating nearly $1 billion in revenue
- Each country has regulatory policies and government programs worth understanding, with Vietnam enduring the most restrictive policies of all six
- For each country Niko provides a list of the leading online game operators and games, important cultural nuances, the country's revenue, ARPU, plus key metrics and our analysis and forecast
- Indonesia is a compelling market because of the fascination with Facebook games
- Vietnam is the biggest market in the region based on revenue
- Thailand has the highest average revenue per paid user
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