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2011 Southeast Asian Game Market Regional Report

Niko Partners, November 2011, Pages: 50

2011 Southeast Asian Game Market Regional Report covering the fast growing geographical region that includes Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. This report is a 50-page analysis of the six most important online games markets in Southeast Asia, including data and forecasts on each country as well as regional analysis

The report emphasizes analysis on the online games segment, as social games and free to play online games are primary drivers for growth in these countries. Find out what countries to prioritize and where the growth will be.

Key takeaways from the report include:

- By 2015, there will be more than 100 million gamers throughout these six Asian emerging markets generating nearly $1 billion in revenue

- Each country has regulatory policies and government programs worth understanding, with Vietnam enduring the most restrictive policies of all six

- For each country Niko provides a list of the leading online game operators and games, important cultural nuances, the country's revenue, ARPU, plus key metrics and our analysis and forecast

- Indonesia is a compelling market because of the fascination with Facebook games

- Vietnam is the biggest market in the region based on revenue

- Thailand has the highest average revenue per paid user

About Niko Partners
- Our Focus
- Our Mission and Services
- Our Team
- Our Clients
- Southeast Asian Research

Methodology
- Geographical Distribution of the Survey
- Research Collection Process
- Supplemental Statistics
- Market Projections Methodology

About this Report
- 2011 Southeast Asia Regional Market Overview
- Regional Operators
- Payments Solutions for the Region

Country Snapshots
- Indonesia
- Malaysia
- Philippines
- Singapore
- Thailand
- Vietnam

Future Thoughts

Table of Exhibits:

Exhibit 1: Summary Online Games Market Data for Six Countries and Southeast Asia
Exhibit 2: GDP per Country ($US billion)
Exhibit 3: Inflation per Country (Avera ge Consumer Prices
Exhibit 4: GDP per Capita in Each Country
Exhibit 5: Internet Users in Each Country
Exhibit 6: Population by Country
Exhibit 7: PC Shipments by Country
Exhibit 8: Home Broadband Penetration Rate in Each Country
Exhibit 9: Home Internet User Penetration Rate in Each Country
Exhibit 10: Number of Online Gamers in Each Country
Exhibit 11: Online Gamers as a Percentage of Internet Users by Country
Exhibit 12: Online Games Revenue by Country ($US million)
Exhibit 13: Southeast Asian Regional Regulatory Landscape at A Glance
Exhibit 14: Regulatory Bodies By Country At A Glance
Exhibit 15: Indonesia Online Games Revenue 2010-2015e
Exhibit 16: Average Revenue per User - Indonesia
Exhibit 17: Major Online Game Operators in Indonesia, Market Share and Games.
Exhibit 18: Twelve Other Key Indonesian Online Game Operators
Exhibit 19: Top Free and Paid iPhone and iPad Games in Indonesia
Exhibit 20: Malaysia Online Games Revenue 2010-2015e
Exhibit 21: Average Revenue Per User - Malaysia
Exhibit 22: Top 4 Online Game Operators in Malaysia, Market Share and Games
Exhibit 23: 10 Other Key Malaysian Online Game Operators & Payments Companies
Exhibit 24: Top Free and Paid iPhone and iPad Games in Malaysia
Exhibit 25: Philippines Online Games Revenue 2010-2015e
Exhibit 26: Average Revenue Per User – The Philippines
Exhibit 27: Major Online Operators in the Philippines
Exhibit 28: Six Other Major Filipino Online Game Companies
Exhibit 29: Top Free and Paid iPhone and iPad Games in the Philippines
Exhibit 30: Singapore Online Games Revenue 2010-2015e
Exhibit 31: Average Revenue Per User - Singapore
Exhibit 32: Top Online Game Operators in Singapore
Exhibit 33: Nine Other Important Singaporean Online Game Operators .
Exhibit 34: Top Free and Paid iPhone and iPad Games in Singapore
Exhibit 35: Thailand Online Games Revenue 2010-2015e
Exhibit 36: Average Revenue per User - Thailand
Exhibit 37: Major Online Game Operators in Thailand, Market Share and Games
Exhibit 38: 4 Other Key Thai Online Game Operators & Payments Companies
Exhibit 39: Top Free and Paid iPhone and iPad Games in Thailand
Exhibit 40: Vietnam Online Games Revenue 2010-2015e
Exhibit 41: Average Revenue per User - Vietnam
Exhibit 42: Major Online Game Operators in Vietnam, their Market Share and Games
Exhibit 43: Top Free and Paid iPhone and iPad Games in Vietnam

Niko Partners is The leader in Asian Video Game Market Intelligence™, specializing in the Chinese and Southeast Asian game markets. Founded in 2003, the firm conducts syndicated and custom research studies on Chinese gamers (including the region of Taiwan), Southeast Asian gamers, online games, offline games, consoles, handhelds, regulatory issues, piracy, development, online operators, distribution, and retail. Niko Partners also offers consulting services including focus groups, partnership selection, market opportunity analysis, custom surveys in cities throughout China and the Asia-Pacific region and customized data analysis. The goal of the research and strategic advisory services is to help understand the market, strategically enter or expand market share, and continue to profitably grow within China and Southeast Asia's emerging markets.

The company is based in Silicon Valley and Shanghai, and its clients include worldwide leaders in game software, hardware, and services, as well as hedge funds, media companies, trade associations, and management consulting firms, all of whom have a vested interest in a thorough understanding of the emerging Southeast Asian and Chinese video game industries.

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