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North America Handset Shipments, Vendor Market Share, Strategies and Key Trends Q3 2011
Signals and Systems Telecom, Nov 2011, Pages: 25
This report and its associated database provide an in-depth assessment of handset shipments, vendor market share, strategies and key trends in Q3 2011 for the North America region. Quarter 3 shipments of handsets to North America at 48.24 million units was a 6.63% decline on the same period in 2010 but overall 2011 shipments to date for the first three-quarters of 2011 are 2.10% up on 2010 and a robust Quarter 4 figure is expected that will likely see 2011 full year shipments exceed the 2010 total.
Within North America, quarter 3 has witnessed great changes with vendors as several made announcements of new products, new operating systems and new functionality in a drive to generate sales ahead of the festival quarter 4 demand. Samsung has achieved a Q3 2011 market share of 30.15% of all shipments to North America, putting it in a very strong poll position with nearly double the market share of its nearest rival, fellow Korean LG (16.75% share). HTC has a Q3 2011 market share of 12.35%, which reflects substantial growth year on year and quarter on quarter since it entered the North American market in 2008.
Apple's iPhones have gained an 11.10% share in Q3 although this was a decline on both previous 2011 quarters but it is still up on 2010 shipments overall. Motorola Mobility retained its 5th place for Q3 with a 7.75% share while RIM's Blackberry range of handsets kept a 6.69% Q3 share. Huawei has increased its share virtually every quarter since its launch on the North American market in 2008 to now reach a 4.40% share in Q3 2011. ZTE and Pantech are both recent entrants to the North American market in 2009 and each mirrors a continual rise to reach a Q3 share of 2.72% and 2.51 respectively. Kyocera has now survived more than 10 years in the North American marketplace and holds a Q3 share of 2.09% ahead of Nokia's 1.47%, which is a dramatic fall from its third place 16.71% share in 2005.
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