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Understanding Retail E-Learning Course
Martec International, Jan 2005, Hours: 10
This course is designed for people who sell or market to retailers. It provides a detailed understanding of the retail industry and how it works enabling more effective sales calls and effective partnerships with retailers. It is ideal for both merchandise suppliers who sell directly to retailers, and for those who market to retailers to get their content specified in product lines.
Objectives of the Program
This course provides a detailed understanding of the retail industry and how it works -enabling more effective sales calls and effective partnerships with retailers. By the end of the program, students will be able to do the following:
- Describe the supply chain from a retail perspective.
- Explain the retail business issues that impact vendors.
- Define the Key Performance Indicators that retailers measure.
- Describe the typical retailer's organization structure.
- Perform simple retail financial calculations.
The Solution
Understanding Retailing is a self-paced web-based training program. All the student needs to run the program is access to a PC and a web browser. The program is hosted on Martec’s web site. Upon payment, an account number and password are issued, which are valid for three months. The program takes 8 to 10 hours to study depending on the student and their diligence. Martec recommends that students study no more than thirty minutes a session to maximize their learning retention. Within the purchased period, students can re-visit the material as often as they wish. Other options apply for longer access periods and details can be provided on request.
The program includes a variety of interest generating features and pre- and post-mastery tests for each lesson. The student sees his or her own test scores immediately. As an option, Martec can supply company management with the student’s test scores so that progress can be tracked.
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