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Visual Merchandising E-Learning Course
Martec International, June 2009, Hours: 4
This class is intended for new entrants to the Visual Merchandising team, store managers and supervisors, headquarters store operations management, buying and merchandising staff involved in range or assortment planning and setting minimum display criteria and planogram production people.
This class is intended for:
- New entrants to the Visual Merchandising team.
- Store managers and supervisors.
- Headquarters Store Operations management.
- Buying and merchandising staff involved in range or assortment planning and setting minimum display criteria.
- Planogram production people.
Objectives of the Program
For retailers, Visual Merchandising can be a hit or miss proposition. Store staff often have little to no formal training on the science and art of visual merchandising and are merchandising the stores with little understanding of what they are doing. While some staff members may be able to execute exciting and effective displays, often the opposite is seen in most stores.
The Solution
Visual Merchandising is a self-paced web-based training program. All the student needs to run the program is access to a PC and a web browser. The program is hosted on Martec’s web site. Upon payment, an account number and password are issued, which are valid for three months. The program takes 3-4 hours to study, depending on the student. Martec recommends that students study in 30-40 minute segments to maximize learning retention. Within the purchased period, students can re-visit the material as often as they wish. Other options apply for longer access periods and details can be provided on request.
Visual merchandising includes much more than creating appealing product displays. Martec's comprehensive e-learning course covers:
- Overview of Visual Merchandising
- Space Management
- Store Layout
- Store Fronts and Windows
- Product Displays
- Store Interiors
- Fixtures
- Examples of Best Practice
Martec’s Fundamentals of Visual Merchandising includes an extensive amount of photographic examples of best practice, focused content, quizzes, interactive puzzles and a certificate of completion for those students who successfully finish the course.
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