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Mobile Location-Based Services – 6th Edition
Berg Insight AB, Nov 2011, Pages: 145
What are the latest developments on the European and North American LBS markets? Berg Insight estimates the total LBS revenues in the EU27+2 and North America to € 664 million in 2010, which are forecasted to grow to about € 960 million in 2016. This 140 page strategic report now in its sixth edition summarises the latest trends and forecasts for location-based services in these two regions.
Mobile Location-Based Services is the sixth consecutive report from Berg Insight analysing the latest developments on the European and North American LBS markets.
This report in the LBS Research Series from Berg Insight provides you with 140 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.
This report will allow you to:
- Learn about the LBS strategies of major telecom operators in Europe and North America.
- Profit from 30 new executive interviews with market leading companies.
- Identify key players on the European and North American mobile LBS market.
- Understand the opportunities and challenges for locationbased advertising.
- Benefit from valuable insights about the most successful LBS propositions on the market.
- Comprehend how location technologies affect the user experience of LBS.
- Predict future business opportunities for mobile industry players in LBS.
This report answers the following questions:
- What is the current status of the European and North American mobile LBS market?
- How are free navigation offerings affecting the market dynamics?
- What are the mobile strategies of search engines and directory publishers?
- How is location technology used by mobile social networks and communities?
- How is GPS-technology altering the conditions for tracking services?
- Which operators have introduced branded location-based services?
- How is location being used to add value in mobile advertising?
About the Author
André Malm is a senior analyst with a Masters degree from Chalmers University of Technology. He joined Berg Insight in 2006 and his areas of expertise include locationbased services, personal navigation services and wireless M2M markets.
Who should buy this report?
Mobile Location-Based Services is the foremost source of information about the European and North American mobile LBS market. Whether you are a vendor, telecom operator, investor, consultant or government agency, you will gain valuable insights from our in-depth research.
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