-
Hard Copy (Paper Back)
-
1 - 5 Users
-
Enterprisewide
Mobile Location-Based Services – 6th Edition
Berg Insight AB, November 2011, Pages: 145
What are the latest developments on the European and North American LBS markets? Berg Insight estimates the total LBS revenues in the EU27+2 and North America to € 664 million in 2010, which are forecasted to grow to about € 960 million in 2016. This 140 page strategic report now in its sixth edition summarises the latest trends and forecasts for location-based services in these two regions.
Mobile Location-Based Services is the sixth consecutive report from Berg Insight analysing the latest developments on the European and North American LBS markets.
This report in the LBS Research Series from Berg Insight provides you with 140 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.
This report will allow you to:
- Learn about the LBS strategies of major telecom operators in Europe and North America.
- Profit from 30 new executive interviews with market leading companies.
- Identify key players on the European and North American mobile LBS market.
- Understand the opportunities and challenges for locationbased advertising.
- Benefit from valuable insights about the most successful LBS propositions on the market.
- Comprehend how location technologies affect the user experience of LBS.
- Predict future business opportunities for mobile industry players in LBS.
This report answers the following questions:
- What is the current status of the European and North American mobile LBS market?
- How are free navigation offerings affecting the market dynamics?
- What are the mobile strategies of search engines and directory publishers?
- How is location technology used by mobile social networks and communities?
- How is GPS-technology altering the conditions for tracking services?
- Which operators have introduced branded location-based services?
- How is location being used to add value in mobile advertising?
About the Author
André Malm is a senior analyst with a Masters degree from Chalmers University of Technology. He joined Berg Insight in 2006 and his areas of expertise include locationbased services, personal navigation services and wireless M2M markets.
Who should buy this report?
Mobile Location-Based Services is the foremost source of information about the European and North American mobile LBS market. Whether you are a vendor, telecom operator, investor, consultant or government agency, you will gain valuable insights from our in-depth research.
List of Figures
Executive summary
1 Introduction to location-based services
1.1 Definition of mobile location-based services
1.2 Mobile communication services
1.2.1 Mobile voice and SMS service revenues
1.2.2 Mobile data and application revenues
1.2.3 Location apps and service revenues
1.3 Mobile LBS categories
1.3.1 Mapping and navigation
1.3.2 Local search and information
1.3.3 Social networking and entertainment
1.3.4 Recreation and fitness
1.3.5 Tracking services
1.3.6 Other services
1.4 Mobile app monetisation strategies and business models
1.4.1 Free apps
1.4.2 Paid apps
1.4.3 Freemium apps and in-app payments
1.4.4 Ad-funding
1.4.5 New channel to market
1.4.6 Bundled products and services
1.4.7 Mobile app business model trends
1.5 Mobile location technologies and platforms
1.5.1 Mobile network-based location technologies
1.5.2 GNSS: GPS, GLONASS, Galileo and Compass
1.5.3 Hybrid and mixed mode technologies
1.5.4 Accuracy requirements for LBS
1.6 The regulatory environment in Europe and North America
1.6.1 European emergency call and privacy regulations
1.6.2 LBS regulatory environment in the US
1.6.3 Emergency call regulations in Canada
2 Smartphone ecosystems
2.1 Smartphone OS platforms
2.1.1 Android
2.1.2 iOS
2.1.3 Windows Phone 7
2.1.4 Symbian
2.1.5 BlackBerry OS and BBX
2.1.6 Samsung’s Bada platform
2.2 App stores
2.2.1 Android Market
2.2.2 Apple App Store
2.2.3 BlackBerry App World
2.2.4 Nokia Ovi Store
2.2.5 Windows Phone Marketplace
2.3 Ad networks and in-app ad solutions
2.3.1 Apple iAd
2.3.2 RIM BlackBerry Advertising Service
2.3.3 Microsoft Windows Phone 7 and Microsoft Advertising
2.3.4 Nokia in-app advertising and NAVTEQ Media Solutions
2.3.5 Google Admob
2.4 Leading smartphone vendors
2.4.1 Apple
2.4.2 HTC
2.4.3 LG Electronics
2.4.4 Motorola Mobility
2.4.5 Nokia
2.4.6 RIM
2.4.7 Samsung Electronics
2.4.8 Sony Ericsson
2.5 Industry analysis
2.5.1 New vertical silos
2.5.2 Towards a complete LBS stack
2.5.3 Operator strategies
2.5.4 Handset vendor strategies
2.5.5 The mobile web, HTML5 web apps and native apps
3 Operator LBS offerings and strategies
3.1 The European operator LBS market
3.1.1 3 Group
3.1.2 Deutsche Telekom Group
3.1.3 KPN Group
3.1.4 Orange Group
3.1.5 Telecom Italia Mobile
3.1.6 Telefónica Group
3.1.7 Telenor Group
3.1.8 TeliaSonera Group
3.1.9 Vodafone Group
3.2 The North American operator LBS market
3.2.1 AT&T Mobility
3.2.2 Bell Mobility
3.2.3 MetroPCS
3.2.4 Rogers Wireless
3.2.5 Sprint Nextel
3.2.6 TELUS
3.2.7 T-Mobile USA
3.2.8 Verizon Wireless
3.3 Location aggregators and Location-as-a-Service providers
3.3.1 Deveryware
3.3.2 LOC-AID
3.3.3 Location Labs
3.3.4 Lociloci
3.3.5 Mobile Commerce
3.3.6 TechnoCom
3.4 Industry analysis
3.4.1 Organisational capabilities and goals limit operator’s ability to provide LBS
3.4.2 Smartphone platforms challenge operators’ central role
3.4.3 The rise of third party developers and apps
4 Key LBS categories
4.1 Mapping and navigation
4.1.1 Mapping and routing services
4.1.2 Traffic information services
4.1.3 Turn-by-turn navigation services
4.1.4 Mapping and navigation industry trends
4.1.5 Mobile operator service offerings
4.1.6 Handset vendor offerings
4.1.7 App stores and service providers
4.1.8 Key market players
4.2 Local search and information
4.2.1 Directory services
4.2.2 Local discovery and review services
4.2.3 Travel planning, guides and information services
4.2.4 Shopping and coupon services
4.3 Social networking and entertainment
4.3.1 Social networking and community services
4.3.2 Check-in services
4.3.3 Friendfinder services
4.3.4 Chat and instant messaging services
4.3.5 Location-based games
4.4 Recreation and fitness
4.4.1 Geocaching apps
4.4.2 Outdoor navigation
4.4.3 Sports tracking apps
4.5 Tracking services
4.5.1 Family locator services
4.5.2 Smartphone tracking apps
4.5.3 Enterprise tracking services
5 Market analysis and forecasts
5.1 Summary of the LBS market
5.1.1 The European LBS market
5.1.2 The North American LBS market
5.2 Mobile advertising and location
5.2.1 Challenges and opportunities for mobile advertising
5.2.2 Location can improve ROI for advertisers
5.3 Vertical market trends
5.3.1 Mapping and navigation services become free for end-users
5.3.2 Search and information services growth driven by smartphone uptake
5.3.3 Social networking and entertainment services gradually add location
5.3.4 Smartphones are increasingly used as recreation and fitness devices
5.3.5 Corporate efficiency investments drive tracking service revenues
Glossary
Index
List of Figures
Figure 1.1: Mobile subscriptions by region (World Q4-2010)
Figure 1.2: Wireless service revenues (World 2010)
Figure 1.3: Smartphone adoption and market shares (Western Europe 2009–2011)
Figure 1.4: Smartphone adoption and market shares (North America 2009–2011)
Figure 1.5: Mobile location-based service categories
Figure 1.6: Free versus paid apps available for iOS and Android devices (May 2011)
Figure 1.7: LBS system overview
Figure 1.8: Assisted GPS technologies
Figure 1.9: Accuracy requirements for LBS services
Figure 2.1: Smartphone shipments by vendor and OS (World Q3-2011)
Figure 2.2: Leading mobile app stores (Q3-2011)
Figure 2.3: Examples of mobile ad networks
Figure 2.4: Smartphone vendor revenues and profits (H1-2011)
Figure 3.1: Mobile operators by number of subscribers (EU27+2 Q2-2011)
Figure 3.2: LBS offered by mobile operators (Europe 2008–2011)
Figure 3.3: Mobile operators by number of subscribers (North America Q2-2011)
Figure 4.1: Mapping app and service offerings
Figure 4.2: Examples of mapping and routing services marketed by operators (2011)
Figure 4.3: Traffic information platform
Figure 4.4: Traffic information apps and services
Figure 4.5: Turn-by-turn navigation system overview
Figure 4.6: New business models for mobile navigation services
Figure 4.7: Navigation offerings from European operators (October 2011)
Figure 4.8: Navigation offerings from North American operators (September 2011)
Figure 4.9: Android, BlackBerry and iPhone turn-by-turn navigation apps
Figure 4.10: Navigation app and service providers by active users (World Q3-2011)
Figure 4.11: Local search and information services marketed by operators (2011)
Figure 4.12: Leading directory service providers (2011)
Figure 4.13: Mobile directory service usage and app downloads (EU 27+2 2009–2011)
Figure 4.14: Directory provider distribution channels and business models
Figure 4.15: Local discovery and review services
Figure 4.16: Online travel companies
Figure 4.17: Travel guide publishers
Figure 4.18: Shopping assistant and coupon services
Figure 4.19: Social networking and entertainment service segments
Figure 4.20: Top 10 social networks (World 2011)
Figure 4.21: Location-enhanced community and social networking services (2011)
Figure 4.22: Social networking services with check-in feature (World 2011)
Figure 4.23: Examples of Friendfinder services (2011)
Figure 4.24: Location-enhanced chat and IM services (2011)
Figure 4.25: Examples of location-based game developers (2011)
Figure 4.26: Examples of outdoor navigation app developers (2011)
Figure 4.27: Examples of sports tracking app developers (2011)
Figure 4.28: Operator marketed people tracking services (2011)
Figure 4.29: Cross network people tracking services using Cell-ID (2011)
Figure 4.30: People tracking apps (2011)
Figure 4.31: Examples of fleet management services marketed by operators (2011)
Figure 4.32: Workforce management services marketed by operators (2011)
Figure 5.1: LBS revenue forecast (EU27+2 2009–2016)
Figure 5.2: LBS revenue forecast (North America 2009–2016)
Figure 5.3: Mapping and navigation service revenues (EU27+2 2009–2016)
Figure 5.4: Mapping and navigation service revenues (North America 2009–2016)
Figure 5.5: Search and information service revenues (EU27+2 2009–2016)
Figure 5.6: Search and information service revenues (North America 2009–2016)
Figure 5.7: Social networking and entertainment revenues (EU27+2 2009–2016)
Figure 5.8: Social networking and entertainment revenues (North America 2009–2016)
Figure 5.9: Recreation and fitness revenues (EU27+2 2009–2016)
Figure 5.10: Recreation and fitness revenues (North America 2009–2016)
Figure 5.11: Tracking service revenues (EU27+2 2009–2016)
Figure 5.12: Tracking service revenues (North America 2009–2016)
Location-based service revenues in Europe to reach € 435 million by 2016
According to a new research report by Berg Insight, mobile location-based service (LBS) revenues in Europe are forecasted to grow from € 205 million in 2010 at a compound annual growth rate (CAGR) of 13.4 percent to reach € 435 million in 2016. Berg Insight estimates that 20 percent of all mobile subscribers in Europe already use some kind of location-enhanced application on a regular basis. Local search, social networking and navigation services are the top application categories in terms of number of users. The social networking category is forecasted to experience the highest growth in the coming years. In North America, the larger installed base of GPS-enabled handsets and smartphones has enabled higher uptake of LBS. Berg Insight estimates that about one third of mobile subscribers now access LBS on a regular basis. Especially navigation apps have become very popular in North America. However, the intensifying competition in the navigation segment will lead to declining revenues in the next few years. The total North American LBS market is forecasted to grow at a CAGR of 2.3 percent from US$ 620 million in 2010 to reach US$ 710 million in 2016. “Higher adoption of smartphones is driving usage of mobile Internet services and apps in general. As more and more developers add location support in their apps to enhance the user experience, LBS is now gaining mainstream acceptance among mobile subscribers”, said André Malm, Senior Analyst, Berg Insight. He adds that integration of GPS in handsets is an important enabler. “The installed base of GPS handsets in Europe has reached 35 percent of total handsets and surpassed 70 percent in North America.” The revenue model for many mobile apps in the consumer segment is shifting from premium fees to ad-funding. This is also the case for LBS where now also navigation services are becoming free for end-users and developers monetise their offerings through ads and various service bundles. However, revenues may not grow at the same rate as usage since the mobile advertising ecosystem is still nascent. It will take some years before a successful model has been established that allows advertisers to reach out to a critical mass of active users. This is especially true for emerging location-based advertising.
- Apple
- HTC
- LG Electronics
- Motorola Mobility
- Nokia
- RIM
- Samsung Electronics
- Sony Ericsson
Product Samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
All rights reserved. © Copyright 2013 Research and Markets WWW5
Terms and Conditions Privacy Policy Publishers Employment Opportunities Site Map Link to us Webmaster Affiliate Network
