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Viewing report
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UK Annual Forecasts 2010-15: Homewares
Datamonitor, Oct 2011, Pages: 67
The homewares market in the UK is one which is closely linked to the housing market, and thus has struggled to find growth with the performance of the wider economy. This report examines the prospects of the market to 2015, with a particular focus on the impact of the economy, as well as the performance of key product categories and channels of distribution.
Scope:
- Inflation, expenditure and volume growth forecast to 2015, along with ten years of historical data
- Analysis of market shares and channels of distribution to find out which channels and retailers will perform best over the next five years
- Key issues surrounding the UK homewares market today, and how those will develop over the coming five years
- Strategies for success retailers will need to implement to improve sales, and the key drivers and inhibitors of growth
Highlights:
- Retailers will find the homewares market challenging over the next five years, with consumers continuing to spend cautiously cutting back on discretionary spending. This combined with a weak housing market will lead to volumes being in negative territory until 2013.
- Value specialists and the grocers will introduce price competition, driving prices down. This will play into the hands of larger players who have the ability to cope with lower margins, but will force smaller players to re-think their strategies in order to cope.
- Consumer spending habits will evolve over the five year forecasting period, with consumers beginning to feel more in control of their personal finances as the housing market begins to recover from 2013. This will encourage spending towards 2014 and 2015, as consumers begin to feel far more confident, especially when making discretionary purchases
Reasons to buy:
- When will volumes recover, and which way is inflation going to head?
- What can I do to ensure I am in a good position for the coming five years, protecting profitability and driving sales growth?
- What are the key product categories to focus on over the coming years, and which are best left alone?
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