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Viewing report
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Annual Forecasts 2010-15: Electricals
Datamonitor, Oct 2011, Pages: 71
The UK Electricals market has endured a difficult 2011 so far and squeezed disposable incomes and a weak housing market have impacted spending. This report examines the prospects for the market over the next five years to 2015, analysing issues such as the economy, space expansion and changing consumer demands and well as the performances of both specialists and non-specialists.
Scope:
- Understand which categories within electricals will perform the best, using our expenditure forecasts to 2015 covering brown, white and grey goods
- Use our market share and channels of distribution to find out which retailers and channels pose the biggest threat
- Define strategy with comprehensive analysis of the key issues set to impact the electricals market over the next five years
Highlights:
- The market recovery will be slow and growth will not return until 2013 when we forecast growth of 1.4%. White goods will benefit from an increasingly buoyant housing market and consumers making long deferred purchases. Brown goods will be boosted by 3D technology reaching mass market prices and new video game technology.
- With space falling heavily between 2010–15, specialists will focus on improving volumes and driving like-for-like sales to return to growth. Online will play a crucial role in this, as will reinvigorating store formats with exciting new concepts that capture the consumer imagination.
- Despite the popularity of tablets and, to a lesser extent, laptops and notebooks, grey goods will continue to struggle due to the increasing redundancy of products such as digital cameras, desktop PCs and fax machines.
Reasons to buy:
- How much will the electricals market grow between 2010–15?
- Which channels have the most potential for growth?
- How will weak sales growth impact sales densities and the performance of retailers in the sector?
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