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Annual Forecasting Health & Beauty 2015
Datamonitor, Nov 2011, Pages: 77
We expect health & beauty to outperform during the downturn as consumers look for small treats to boost their spirits while real disposable income is under pressure. Retailers need to maximise this feel-good factor, not only in the product ranges they offer, but also in the service and experience offered in-store.
Scope of the report:
- Understand which categories within health & beauty will perform the best, using our expenditure forecasts to 2015
- Use our market share and channels of distribution to find out which retailers and channels pose the biggest threat
- Discover our comprehensive analysis of the key issues set to impact the health & beauty market over the next five years
Highlights:
- 2011 will remain difficult. Though we expect health & beauty to be one of the more resilient sectors, the difficult economic climate will have an impact. Declining disposable incomes, combined with low consumer confidence, have put pressure on consumer spending and we expect this to continue throughout 2011.
- A growing older population means an increasing demand across many products including medicine, vitamins and skincare – for example anti-ageing products. These items should be well targeted at this age group through product design, in-store information and marketing activities
- The huge range of products in the market makes it hard for retailers to make items stand out. Overcome this by offering free samples and recommending products to complement others
Reasons to buy:
- Which channels have performed the best over the last five years, and which channels have seen their share of the market decline?
- What categories offer opportunities and which are going to be more difficult?
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