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Viewing report
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Female Personal Care Regimes in Brazil
Datamonitor, Oct 2011, Pages: 118
Brazil is one of the fastest growing emerging markets for personal care products. The female market is well established; with its scale, diversity and long-term history, however, comes the problem of maturity. Continued success will be based on the need to search out and leverage opportunities for value generation through a more targeted approach to fulfilling female personal care requirements.
Scope:
- Achieve sales growth by understanding females’ evolving needs/aspirations towards personal care: how the socio-economic landscape will shape behaviour
- Understand the emotional and indulgent nature of women’s beauty products and how to address personalization needs with more creative/engaging concepts
Highlights:
- The research has shown that the aging of Brazilian population and improvement in the economy are together providing a fertile environment for adult personal care market expansion. However, it will require different, more nuanced product and marketing strategies from the beauty industry in the near future.
- Women in Brazil are very individualistic, showing a strong desire for products and services which are personalized to them and aligned with their lifestyles/personal values, cultural context, ethnicity, skin type, etc. Personal care manufacturers and retailers must embrace this growing pervasive need in the marketing of their products and brands.
Reasons to buy:
- What key elements contribute to Brazil being a strategic market for new investments on the beauty segment?
- What are the key demographics that are shaping Brazilian females' consumption now and in the near future?
- What products are currently satisfying female consumers’ personal care needs in Brazil?
- Which market segments offer promising opportunities to extending pre-existing products or launching new products?
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