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What Communications Executives Need to Know About Hiring or Appointing a Social Media Director
ExecSense, Nov 2011
In this webinar, ExecSense examines everything you need to know in 60 minutes to understand why so many communications executives are hiring or appointing social media directors, what they look for in a candidate, and the goals and responsibilities they are establishing for a social media director.
The webinar is led by Maria Pinochet, one of the foremost experts on roles and goals for social media directors, and covers:
- What every communications executive needs to understand about the impact of social media on the corporate world and how that relates to candidate selection; how to ensure technical skills will meld well with customer facing qualities and more.
- Learn how to find, hire, and manage the right social strategist for your organization; what education, experience, and personality you need to excel in this role; where social strategists fit within the corporate structure and how other companies are finding they work best with other departments
- The 7 passions a social media director & strategist must have, including - a natural sense of evangelism (they will be the most human customer marketing interface), healthy risk tolerance and fast failure recovery (social media is fluid), be a great writer (social media writing is the poetry of business) and 4 more
- What duties and responsibilities should be assigned to the social media director (e.g. managing the company’s social media presence, developing strategies for advertising on social media networks, identifying revenue opportunities, reputation management, customer relations, etc.), what qualifications a social media director should have (e.g. prior development and management of marketing programs, professional social media presence, management of a business blog or online community, thorough knowledge of social media platforms, etc.), what salary/level of seniority is appropriate, and more
- Specific case studies of communications executives that have hired or appointed social media directors, a look at their specific job descriptions, and how to develop the proper metrics for your social media director
Upon registering, ExecSense will email you the dial-in phone number and all of the other relevant information and files to attend the webinar. You will also automatically be emailed the audio and PowerPoint files the day after the webinar in case you were unable to attend the live webinar (registration prior to live event still required). You can view the webinar on your computer, iPad, Kindle, iPhone, Blackberry, Android and many other devices.
Praise for ExecSense Webinars:
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
“Dynamic, up-to-date resource...” – Tina Ferguson, CEO of Rapid Success Partners
“ExecSense webinars are convenient and on-point…an intelligent discussion on a very relevant subject.” – Meghan Wulff, Focus Management Group
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