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Computers and Peripherals in Romania

Description:
Computers and peripherals’ retail sales saw both volume growth (21%) and current value growth (12%) in 2012. Growth is attributable to the improving macroeconomic situation of the country and the strengthening purchasing power of consumers. Overall retail growth was driven by rising consumer demand for portable computers, which saw a 45% volume sales increase. At the same time, retail value sales rose by 19% in 2012, indicating that lower average unit prices boosted consumers’ confidence when...

The Computers and Peripherals in Romania report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers, Peripherals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Computers and Peripherals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
 
Contents:
COMPUTERS AND PERIPHERALS IN ROMANIA

April 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Computers and Peripherals by Category: Volume 2007-2012
Table 2 Sales of Computers and Peripherals by Category: Value 2007-2012
Table 3 Sales of Computers and Peripherals by Category: % Volume Growth 2007-2012
Table 4 Sales of Computers and Peripherals by Category: % Value Growth 2007-2012
Table 5 NBO Company Shares of Computers and Peripherals: % Volume 2008-2012
Table 6 LBN Brand Shares of Computers and Peripherals: % Volume 2009-2012
Table 7 Distribution of Computers and Peripherals by Format: % Volume 2007-2012
Table 8 Forecast Sales of Computers and Peripherals by Category: Volume 2012-2017
Table 9 Forecast Sales of Computers and Peripherals by Category: Value 2012-2017
Table 10 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2012-2017
Table 11 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2012-2017
Table 12 Sales of Computers by Category: Business Volume 2007-2012
Table 13 Sales of Computers by Category: Business Value MSP 2007-2012
Table 14 Sales of Computers by Category: % Business Volume Growth 2007-2012
Table 15 Sales of Computers by Category: % Business Value MSP Growth 2007-2012
Table 16 Forecast Sales of Computers by Category: Business Volume 2012-2017
Table 17 Forecast Sales of Computers by Category: Business Value MSP 2012-2017
Table 18 Forecast Sales of Computers by Category: % Business Volume Growth 2012-2017
Table 19 Forecast Sales of Computers by Category: % Business Value MSP Growth 2012-2017
Table 20 Tablets by Operating System 2010-2014
Lg Electronics Romania SRL in Consumer Electronics (romania)
Strategic Direction
Key Facts
Summary 1 LG Electronics Romania SRL: Key Facts
Summary 2 LG Electronics Romania SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 LG Electronics Romania SRL: Competitive Position 2012
Philips Romania SRL in Consumer Electronics (romania)
Strategic Direction
Key Facts
Summary 4 Philips Romania Srl: Key Facts
Summary 5 Philips Romania SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Philips Romania SRL: Competitive Position 2012
Executive Summary
Retail Value Sales of Consumer Electronics Grow in Romania in 2012
the Weakening Romanian Currency Makes Imported Products More Expensive To Local Consumers
Portable Computers Is the Fastest-growing Product Type in 2012
Consumer Electronics' Growth Outlook Remains Positive for 2014 and 2015
Store-based Retailing Continues To Lose Volume Share To Internet Retailing in 2012
Key Trends and Developments
Macroeconomic Development Instigates Consumer Demand
Smartphone Sales Flourish While M-commerce Is Gaining A Foothold in Romania
Average Unit Prices for Consumer Electronics Are Set To Grow Slightly
Green Energy on the Rise in Romania, Leading To Developments in Consumer Electronics
Internet Retailing Flexes Its Muscle in 2012
Market Data
Table 21 Sales of Consumer Electronics by Category: Volume 2007-2012
Table 22 Sales of Consumer Electronics by Category: Value 2007-2012
Table 23 Sales of Consumer Electronics by Category: % Volume Growth 2007-2012
Table 24 Sales of Consumer Electronics by Category: % Value Growth 2007-2012
Table 25 NBO Company Shares of Consumer Electronics: % Volume 2008-2012
Table 26 LBN Brand Shares of Consumer Electronics: % Volume 2009-2012
Table 27 Distribution of Consumer Electronics by Format: % Volume 2007-2012
Table 28 Forecast Sales of Consumer Electronics by Category: Volume 2012-2017
Table 29 Forecast Sales of Consumer Electronics by Category: Value 2012-2017
Table 30 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
Table 31 Forecast Sales of Consumer Electronics by Category: % Value Growth 2012-2017
Sources
Summary 7 Research Sources
 
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