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Computers and Peripherals in Romania

Description:
The negative performance of desktops and related peripherals, the lifecycle of which is ending, had a negative impact on the overall performance of computers and peripherals in 2011, with another 4% decline in volume terms. However, consumers opting for newer and more innovative equipment increased retail sales value by 5% in current terms. The good evolution of laptops and tablets dragged up the category’s overall performance.

Euromonitor International's Computers and Peripherals in Romania report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers, Peripherals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Computers and Peripherals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
 
Contents:
COMPUTERS AND PERIPHERALS IN ROMANIA
Euromonitor International
November 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Computers and Peripherals by Category: Volume 2006-2011
Table 2 Sales of Computers and Peripherals by Category: Value 2006-2011
Table 3 Sales of Computers and Peripherals by Category: % Volume Growth 2006-2011
Table 4 Sales of Computers and Peripherals by Category: % Value Growth 2006-2011
Table 5 Computers and Peripherals Company Shares 2007-2011
Table 6 Computers and Peripherals Brand Shares 2008-2011
Table 7 Sales of Computers and Peripherals by Distribution Format 2006-2011
Table 8 Forecast Sales of Computers and Peripherals by Category: Volume 2011-2016
Table 9 Forecast Sales of Computers and Peripherals by Category: Value 2011-2016
Table 10 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2011-2016
Table 11 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2011-2016
Table 12 Tablets by Operating System 2010-2013
Table 13 Sales of Computers by Category: Business Volume 2006-2011
Table 14 Sales of Computers by Category: Business Value MSP 2006-2011
Table 15 Sales of Computers by Category: % Business Volume Growth 2006-2011
Table 16 Sales of Computers by Category: % Business Value MSP Growth 2006-2011
Table 17 Forecast Sales of Computers by Category: Business Volume 2011-2016
Table 18 Forecast Sales of Computers by Category: Business Value MSP 2011-2016
Table 19 Forecast Sales of Computers by Category: % Business Volume Growth 2011-2016
Table 20 Forecast Sales of Computers by Category: % Business Value MSP Growth 2011-2016
Lg Electronics Romania SRL in Consumer Electronics (romania)
Strategic Direction
Key Facts
Summary 1 LG Electronics Romania SRL: Key Facts
Summary 2 LG Electronics Romania SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 LG Electronics Romania SRL: Competitive Position 2011
Philips Romania SRL in Consumer Electronics (romania)
Strategic Direction
Key Facts
Summary 4 Philips Romania SRL: Key Facts
Summary 5 Philips Romania SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Philips Romania SRL: Competitive Position 2011
Executive Summary
2011 Sees Hope of Growth Return To Market
Innovation Stimulates Consumer Interest
Social Media Influence Market Performance
"black Friday" Generates Shopping Spree
Continuous Growth for Online Stores
Key Trends and Developments
Romania To Switch To Digital Television
Promotional Sales Important
Social Media Impacts Consumer Electronics Market
Online Electronics Sales Remain Inconsistent
Average Unit Price Fluctuates Depending From Categories
Market Data
Table 21 Sales of Consumer Electronics by Category: Volume 2006-2011
Table 22 Sales of Consumer Electronics by Category: Value 2006-2011
Table 23 Sales of Consumer Electronics by Category: % Volume Growth 2006-2011
Table 24 Sales of Consumer Electronics by Category: % Value Growth 2006-2011
Table 25 Consumer Electronics Company Shares 2007-2011
Table 26 Consumer Electronics Brand Shares 2008-2011
Table 27 Sales of Consumer Electronics by Distribution Format 2006-2011
Table 28 Forecast Sales of Consumer Electronics by Category: Volume 2011-2016
Table 29 Forecast Sales of Consumer Electronics by Category: Value 2011-2016
Table 30 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
Table 31 Forecast Sales of Consumer Electronics by Category: % Value Growth 2011-2016
Sources
Summary 7 Research Sources
 
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