0 CHECKOUT

Mobile Phones in Romania

  • ID: 1960702
  • December 2015
  • Region: Romania
  • 22 pages
  • Euromonitor International
1 of 3

Even during the recent years of economic crisis, sales of smartphones remained positive in Romania. Over the review period, volume sales of smartphones expanded at a CAGR of 49%, mostly due to the novelty of these products in the country. In 2015, smartphones increased in volume by 23%, reaching 1.4 million units. Moreover, smartphones are regarded as highly fashionable consumer electronics products by the majority of Romanian consumers.

The Mobile Phones in Romania report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Mobile Phones market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
2 of 3

MOBILE PHONES IN ROMANIA

December 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones by Category: Volume 2010-2015
Table 2 Sales of Mobile Phones by Category: Value 2010-2015
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2010-2015
Table 4 Sales of Mobile Phones by Category: % Value Growth 2010-2015
Table 5 Sales of Mobile Phones by Type of Contract: % Retail Volume 2010-2015
Table 6 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
Table 7 Sales of Smartphones by Screen Size: % Retail Volume 2015
Table 8 NBO Company Shares of Mobile Phones: % Volume 2011-2015
Table 9 LBN Brand Shares of Mobile Phones: % Volume 2012-2015
Table 10 Distribution of Mobile Phones by Channel: % Volume 2010-2015
Table 11 Forecast Sales of Mobile Phones by Category: Volume 2015-2020
Table 12 Forecast Sales of Mobile Phones by Category: Value 2015-2020
Table 13 Forecast Sales of Mobile Phones by Category: % Volume Growth 2015-2020
Table 14 Forecast Sales of Mobile Phones by Category: % Value Growth 2015-2020
Table 15 Forecast Sales of Smartphones by Operating System: % Retail Volume 2015-2017
Table 16 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2015-2020
Visual Fan SRL in Consumer Electronics (romania)
Strategic Direction
Key Facts
Summary 1 Visual Fan SRL: Key Facts
Summary 2 Visual Fan SRL: Operational Indicators
Competitive Positioning
Summary 3 Visual Fan SRL: Competitive Position 2015
Executive Summary
the Romanian Consumer Electronics Market Is Flourishing As the Economy Grows
the Hunger for Smartphones and Tablets Remains Strong in 2015
Domestic Players Have A Fighting Chance Against International Brands
Chained Specialised Retailers Dominate the Retail Distribution of Consumer Electronics
Optimistic Forecasts for Consumer Electronics in Romania
Key Trends and Developments
Economic Growth Positively Influences Sales of Consumer Electronics
Technology Is Becoming A Central Part of Romanians' Life
Chained Specialist Retailers Remain Dominant
Market Data
Table 17 Sales of Consumer Electronics by Category: Volume 2010-2015
Table 18 Sales of Consumer Electronics by Category: Value 2010-2015
Table 19 Sales of Consumer Electronics by Category: % Volume Growth 2010-2015
Table 20 Sales of Consumer Electronics by Category: % Value Growth 2010-2015
Table 21 NBO Company Shares of Consumer Electronics: % Volume 2011-2015
Table 22 LBN Brand Shares of Consumer Electronics: % Volume 2012-2015
Table 23 Distribution of Consumer Electronics by Channel: % Volume 2010-2015
Table 24 Forecast Sales of Consumer Electronics by Category: Volume 2015-2020
Table 25 Forecast Sales of Consumer Electronics by Category: Value 2015-2020
Table 26 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 27 Forecast Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Sources
Summary 4 Research Sources

Note: Product cover images may vary from those shown
3 of 3
Note: Product cover images may vary from those shown

PURCHASING OPTIONS

HAVE A QUESTION?

EMAIL US VIEW FAQs

RELATED PRODUCTS from Db

Our Clients

  • Synaptics Incorporated
  • Apple, Inc.
  • Nokia Oyj
  • Groupe Speciale Mobile Association
  • Mozilla Corporation
  • L.M. Ericsson Ltd.