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Mobile Phones in Romania

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    Report

  • 20 Pages
  • August 2023
  • Region: Romania
  • Euromonitor International
  • ID: 1960702
For the second year in a row, sales of smartphones are declining in retail volume terms in 2023. This is partly due to the fact that the category is reaching maturity. In the current economic context, Romanians are postponing large, non-essential purchases and are also looking to keep their smartphones for longer than before. This behaviour is being fuelled by the already high-performance features of their existing smartphones and the lack of any major improvements in the newest launches.

The analyst's Mobile Phones in Romania report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage:
Feature Phones, Smartphones.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mobile Phones market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

MOBILE PHONES IN ROMANIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Smartphones reaching maturity in Romania with value growth backed by inflation and premiumisation
  • Apple takes a bigger bite of the share in smartphones in Romania
  • Local players look to compete on performance as well as price
PROSPECTS AND OPPORTUNITIES
  • A shift towards premium devices is expected to be seen
  • Longer lifespan predicted for mobile phones as consumers focus on sustainability
  • Social media and mobile commerce likely to be highly relevant for smartphones
CATEGORY DATA
  • Table 1 Sales of Mobile Phones by Category: Volume 2018-2023
  • Table 2 Sales of Mobile Phones by Category: Value 2018-2023
  • Table 3 Sales of Mobile Phones by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Mobile Phones by Category: % Value Growth 2018-2023
  • Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023
  • Table 6 NBO Company Shares of Mobile Phones: % Volume 2019-2023
  • Table 7 LBN Brand Shares of Mobile Phones: % Volume 2020-2023
  • Table 8 Distribution of Mobile Phones by Channel: % Volume 2018-2023
  • Table 9 Forecast Sales of Mobile Phones by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Mobile Phones by Category: Value 2023-2028
  • Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028
  • Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028
CONSUMER ELECTRONICS IN ROMANIA
EXECUTIVE SUMMARY
  • Consumer electronics in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 14 Sales of Consumer Electronics by Category: Volume 2018-2023
  • Table 15 Sales of Consumer Electronics by Category: Value 2018-2023
  • Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
  • Table 17 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
  • Table 18 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
  • Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
  • Table 20 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
  • Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
  • Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources