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Mobile Phones In Romania
Euromonitor International, Nov 2011, Pages: 20
The performance of the mobile phones category clearly shows the effects of the 2009-2010 recession. Consumers not only remained cautious towards the new product launches, opting not to replace their old devices as often, but also remained unimpressed by operators’ large discounts and subscription offers. The need for new purchases was not a factor encouraging positive sales given the 93% penetration rate of mobile phones. Yet smartphones, with a low penetration rate, saw a 49% rise in volume...
The Mobile Phones in Romania report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Analogue Camcorders , Analogue Cameras , Digital Camcorders, Digital Cameras, E-Readers, Feature Phones, HD Camcorders, Other Portable Media Players, Portable MP3 Players, Portable Multimedia Players, Smartphones.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Mobile Phones market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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