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Mobile Phones in Romania Product Image

Mobile Phones in Romania

  • ID: 1960702
  • April 2014
  • Region: Romania
  • 19 pages
  • Euromonitor International

Even though the mobile phones category saw a decline in both volume and value sales in 2012, the decline was much milder when compared with 2011 or the review period as a whole. In 2011 volume sales recorded a drop of 10% as feature phones sales fell due to prolonged replacement cycles and the growing popularity of smartphones. During the review period, a volume CAGR of -8% was recorded as the mobiles phones category was heavily hit by the global economic crisis in 2009 and onwards.

The Mobile Phones in Romania report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Mobile Phones market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

MOBILE PHONES IN ROMANIA

April 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones: Volume 2007-2012
Table 2 Sales of Mobile Phones: Value 2007-2012
Table 3 Sales of Mobile Phones: % Volume Growth 2007-2012
Table 4 Sales of Mobile Phones: % Value Growth 2007-2012
Table 5 NBO Company Shares of Mobile Phones: % Volume 2008-2012
Table 6 LBN Brand Shares of Mobile Phones: % Volume 2009-2012
Table 7 Distribution of Mobile Phones by Format: % Volume 2007-2012
Table 8 Forecast Sales of Mobile Phones: Volume 2012-2017
Table 9 Forecast Sales of Mobile Phones: Value 2012-2017
Table 10 Forecast Sales of Mobile Phones: % Volume Growth 2012-2017
Table 11 Forecast Sales of Mobile Phones: % Value Growth 2012-2017
Table 12 Smartphones by Operating System 2009-2014
Table 13 Mobile Phones by Type of Contract 2007-2012
Lg Electronics Romania SRL in Consumer Electronics (romania)
Strategic Direction
Key Facts
Summary 1 LG Electronics Romania SRL: Key Facts
Summary 2 LG Electronics Romania SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 LG Electronics Romania SRL: Competitive Position 2012
Executive Summary
Retail Value Sales of Consumer Electronics Grow in Romania in 2012
the Weakening Romanian Currency Makes Imported Products More Expensive To Local Consumers
Portable Computers Is the Fastest-growing Product Type in 2012
Consumer Electronics' Growth Outlook Remains Positive for 2014 and 2015
Store-based Retailing Continues To Lose Volume Share To Internet Retailing in 2012
Key Trends and Developments
Macroeconomic Development Instigates Consumer Demand
Smartphone Sales Flourish While M-commerce Is Gaining A Foothold in Romania
Average Unit Prices for Consumer Electronics Are Set To Grow Slightly
Green Energy on the Rise in Romania, Leading To Developments in Consumer Electronics
Internet Retailing Flexes Its Muscle in 2012
Market Data
Table 14 Sales of Consumer Electronics by Category: Volume 2007-2012
Table 15 Sales of Consumer Electronics by Category: Value 2007-2012
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2007-2012
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2007-2012
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2008-2012
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2009-2012
Table 20 Distribution of Consumer Electronics by Format: % Volume 2007-2012
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2012-2017
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2012-2017
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2012-2017
Sources
Summary 4 Research Sources

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