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Mobile Phones in Romania Product Image

Mobile Phones in Romania

  • Published: November 2012
  • Region: Romania
  • 21 pages
  • Euromonitor International

Although feature phones progressively decreased as a proportion of overall mobile phone sales in Romania, the smartphones category accounted for 19% of the more than three million units traded in 2011. The latter continued to display the most positive and encouraging evolution in the consumer electronics market, but are not yet strong enough to drive up the category’s overall performance. The decline of 10% in the number of units sold to just over three million, and the -9% growth seen in...

Euromonitor International's Mobile Phones in Romania report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares READ MORE >

MOBILE PHONES IN ROMANIA
Euromonitor International
November 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones: Volume 2006-2011
Table 2 Sales of Mobile Phones: Value 2006-2011
Table 3 Sales of Mobile Phones: % Volume Growth 2006-2011
Table 4 Sales of Mobile Phones: % Value Growth 2006-2011
Table 5 Mobile Phones Company Shares 2007-2011
Table 6 Mobile Phones Brand Shares 2008-2011
Table 7 Sales of Mobile Phones by Distribution Format 2006-2011
Table 8 Forecast Sales of Mobile Phones: Volume 2011-2016
Table 9 Forecast Sales of Mobile Phones: Value 2011-2016
Table 10 Forecast Sales of Mobile Phones: % Volume Growth 2011-2016
Table 11 Forecast Sales of Mobile Phones: % Value Growth 2011-2016
Table 12 Smartphones by Operating System 2008-2013
Table 13 Mobile Phones by Type of Contract 2006-2011
Lg Electronics Romania SRL in Consumer Electronics (romania)
Strategic Direction
Key Facts
Summary 1 LG Electronics Romania SRL: Key Facts
Summary 2 LG Electronics Romania SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 LG Electronics Romania SRL: Competitive Position 2011
Executive Summary
2011 Sees Hope of Growth Return To Market
Innovation Stimulates Consumer Interest
Social Media Influence Market Performance
"black Friday" Generates Shopping Spree
Continuous Growth for Online Stores
Key Trends and Developments
Romania To Switch To Digital Television
Promotional Sales Important
Social Media Impacts Consumer Electronics Market
Online Electronics Sales Remain Inconsistent
Average Unit Price Fluctuates Depending From Categories
Market Data
Table 14 Sales of Consumer Electronics by Category: Volume 2006-2011
Table 15 Sales of Consumer Electronics by Category: Value 2006-2011
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2006-2011
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2006-2011
Table 18 Consumer Electronics Company Shares 2007-2011
Table 19 Consumer Electronics Brand Shares 2008-2011
Table 20 Sales of Consumer Electronics by Distribution Format 2006-2011
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2011-2016
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2011-2016
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2011-2016
Sources
Summary 4 Research Sources

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