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American Greetings Corporation - SWOT Analysis
MarketLine, Oct 2011, Pages: 25
American Greetings Corporation - SWOT Analysis company profile is the essential source for top-level company data and information. American Greetings Corporation - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.
American Greetings Corporation (American Greetings or 'the company') is engaged in the designing, manufacturing and sale of greeting cards and other social expression products. The company operates in North America, the UK, Australia and New Zealand. It is headquartered in Cleveland, Ohio and employs approximately 24,800 people, of which 17,400 are part-time employees. The company recorded revenues of $1,592.6 million in the financial year ended February 2011 (FY2011), a decrease of 2.6% compared with FY2010. The decline in revenues is attributable to lower net sales in the company's North American social expression products segment and retail operations segment. The operating profit of the company was $174.7 million in FY2011, an increase of 25.6% over FY2010. The net profit was $87 million in FY2011, an increase of 6.7% over FY2010.
Scope of the Report
- Provides all the crucial information on American Greetings Corporation required for business and competitor intelligence needs
- Contains a study of the major internal and external factors affecting American Greetings Corporation in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of American Greetings Corporation
-Data is supplemented with details on American Greetings Corporation history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from American Greetings Corporation
Reasons to Purchase
- Support sales activities by understanding your customers’ businesses better
- Understand prospective partners and suppliers
- Keep fully up to date on your competitors’ business structure, strategy and prospects
- Obtain the most up to date company information available
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