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Advertising in Belgium - Product Image

Advertising in Belgium

  • ID: 1961563
  • March 2014
  • Region: Belgium
  • 34 pages
  • MarketLine

Introduction:

Advertising in Belgium industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Belgium advertising market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights:

- The advertising industry consists of agencies providing advertising, including display advertising, services.
- The Belgian advertising industry generated total revenues of $763.6m in 2013, representing a compound annual growth rate (CAGR) of 3.0% between 2009 and 2013.
- The food, beverage & personal/healthcare segment was the industry's most lucrative in 2013, with total revenues of $161.6m, equivalent to 21.2% of the industry's overall value.
- The performance of the industry is forecast to decelerate, with an anticipated CAGR of 2.1% for the five-year period 2013 - 2018, which is expected READ MORE >

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Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

Havas Worldwide, Inc.

The Interpublic Group of Companies, Inc.

Publicis Groupe SA

WPP Group plc

Macroeconomic Indicators

Country Data

Appendix

Methodology

Industry associations

Related research

LIST OF TABLES

Table 1: Belgium advertising industry value: $ million, 2009–13

Table 2: Belgium advertising industry category segmentation: $ million, 2013

Table 3: Belgium advertising industry geography segmentation: $ million, 2013

Table 4: Belgium advertising industry value forecast: $ million, 2013–18

Table 5: Havas Worldwide, Inc. : key facts

Table 6: The Interpublic Group of Companies, Inc.: key facts

Table 7: The Interpublic Group of Companies, Inc.: key financials ($)

Table 8: The Interpublic Group of Companies, Inc.: key financial ratios

Table 9: Publicis Groupe SA: key facts

Table 10: Publicis Groupe SA: key financials ($)

Table 11: Publicis Groupe SA: key financials (€)

Table 12: Publicis Groupe SA: key financial ratios

Table 13: WPP Group plc: key facts

Table 14: WPP Group plc: key financials ($)

Table 15: WPP Group plc: key financials (£)

Table 16: WPP Group plc: key financial ratios

Table 17: Belgium size of population (million), 2009–13

Table 18: Belgium gdp (constant 2005 prices, $ billion), 2009–13

Table 19: Belgium gdp (current prices, $ billion), 2009–13

Table 20: Belgium inflation, 2009–13

Table 21: Belgium consumer price index (absolute), 2009–13

Table 22: Belgium exchange rate, 2009–13

LIST OF FIGURES

Figure 1: Belgium advertising industry value: $ million, 2009–13

Figure 2: Belgium advertising industry category segmentation: % share, by value, 2013

Figure 3: Belgium advertising industry geography segmentation: % share, by value, 2013

Figure 4: Belgium advertising industry value forecast: $ million, 2013–18

Figure 5: Forces driving competition in the advertising industry in Belgium, 2013

Figure 6: Drivers of buyer power in the advertising industry in Belgium, 2013

Figure 7: Drivers of supplier power in the advertising industry in Belgium, 2013

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Belgium, 2013

Figure 9: Factors influencing the threat of substitutes in the advertising industry in Belgium, 2013

Figure 10: Drivers of degree of rivalry in the advertising industry in Belgium, 2013

Figure 11: The Interpublic Group of Companies, Inc.: revenues & profitability

Figure 12: The Interpublic Group of Companies, Inc.: assets & liabilities

Figure 13: Publicis Groupe SA: revenues & profitability

Figure 14: Publicis Groupe SA: assets & liabilities

Figure 15: WPP Group plc: revenues & profitability

Figure 16: WPP Group plc: assets & liabilities

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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