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Advertising in Belgium Product Image

Advertising in Belgium

  • Published: October 2012
  • Region: Belgium
  • 29 pages
  • MarketLine

Introduction

Advertising in Belgium industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Belgium advertising market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

- The advertising industry consists of agencies providing advertising, including display advertising, services. The industry value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2011 annual average exchange rates.

- The Belgian advertising industry had total revenues of $795.5 million in 2011, representing a compound annual growth rate (CAGR) of 2.8% between 2007 and 2011.

- The food, beverage & personal/healthcare segment accounted for the largest proportion of sales in the Belgian advertising READ MORE >

Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market Outlook 11
Market value forecast 11
Five Forces Analysis 12
Summary 12
Buyer power 13
Supplier power 14
New entrants 15
Threat of substitutes 16
Degree of rivalry 17
Leading Companies 18
WPP Group plc 18
The Interpublic Group of Companies Inc. 21
Euro RSCG Worldwide 24
Macroeconomic Indicators 25
Country Data 25
Appendix 27
Methodology 27
Industry associations 28
Related MarketLine research 28

LIST OF TABLES
Table 1: Belgium advertising industry value: $ million, 2007–11 8
Table 2: Belgium advertising industry category segmentation: $ million, 2011 9
Table 3: Belgium advertising industry geography segmentation: $ million, 2011 10
Table 4: Belgium advertising industry value forecast: $ million, 2011–16 11
Table 5: WPP Group plc: key facts 18
Table 6: WPP Group plc: key financials ($) 19
Table 7: WPP Group plc: key financials (£) 19
Table 8: WPP Group plc: key financial ratios 19
Table 9: The Interpublic Group of Companies Inc.: key facts 21
Table 10: The Interpublic Group of Companies Inc.: key financials ($) 22
Table 11: The Interpublic Group of Companies Inc.: key financial ratios 22
Table 12: Euro RSCG Worldwide: key facts 24
Table 13: Belgium size of population (million), 2007–11 25
Table 14: Belgium gdp (constant 2000 prices, $ billion), 2007–11 25
Table 15: Belgium gdp (current prices, $ billion), 2007–11 25
Table 16: Belgium inflation, 2007–11 26
Table 17: Belgium consumer price index (absolute), 2007–11 26
Table 18: Belgium exchange rate, 2007–11 26

LIST OF FIGURES
Figure 1: Belgium advertising industry value: $ million, 2007–11 8
Figure 2: Belgium advertising industry category segmentation: % share, by value, 2011 9
Figure 3: Belgium advertising industry geography segmentation: % share, by value, 2011 10
Figure 4: Belgium advertising industry value forecast: $ million, 2011–16 11
Figure 5: Forces driving competition in the advertising industry in Belgium, 2011 12
Figure 6: Drivers of buyer power in the advertising industry in Belgium, 2011 13
Figure 7: Drivers of supplier power in the advertising industry in Belgium, 2011 14
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Belgium, 2011 15
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Belgium, 2011 16
Figure 10: Drivers of degree of rivalry in the advertising industry in Belgium, 2011 17
Figure 11: WPP Group plc: revenues & profitability 20
Figure 12: WPP Group plc: assets & liabilities 20
Figure 13: The Interpublic Group of Companies Inc.: revenues & profitability 23
Figure 14: The Interpublic Group of Companies Inc.: assets & liabilities 23

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