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Advertising - Portugal - A Snapshot (2011)

Snapdata International Group, Nov 2011, Pages: 21


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Advertising in Portugal by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2011. This market covers all TV, printed media, other above the line, radio and below the line promotion of products and ideas directly and indirectly to commerce and consumers but excludes sponsorship and PR. Below the Line segment is insignificant in Portugal advertising market. Market size is gross expenditure as billed advertising and/or media, direct marketing agencies. Market size for Advertising in Portugal is given in EUR with a minimum of five years' historical data. Market Forecast is provided for five years. Included with this snapshot is socio-economic data for Portugal. Population, Consumer Price Index (CPI), Gross Domestic Product (GDP), Exchange Rates.

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