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Self Build Housing Market Report - UK 2011-2015 Analysis

AMA Research, November 2011, Pages: 83

AMA Research are pleased to announce the publication of the 5th Edition of the report ‘Self Build Housing Market Report – UK 2011-2015 Analysis’. Incorporating original input and primary research, the report represents an informed review of this changing £3+ billion market.

Key areas covered include:

- Self-Build Housing Market – Market size by Volume and Value, Historical Trends, Sector Shares, Major Regional Variations etc.

- Build Options – Timber Frame, Traditional Brick/Block, Kits, Cost Structures (Materials mix etc.).

- Supply Structure – Key players, kit suppliers etc.

- Distribution of Products – Channel shares, Reviewof Builders Merchants, Electrical Wholesalers, Specialist Retailers, Direct Sell, Internet, DIY, Self Build Specialists etc.

So, just how big is the self build market? While there are various estimates of the sector, this new report provides a detailed re-evaluation of self build to assess market volumes, structure and trends. Despite the general gloom in the housing market, self build has outperformed the general housebuilding sector in 2009-11 and still offers good opportunities for contractors and material suppliers.

Areas of particular interest include:

- Performance of self build in 2008-10.

- Review of actual market volumes - re-evaluation of 'self build'- different views on market size.

- Impact of housebuilding downturn on self build sector.

- Limiting factors to growth – land availability, funding etc - changes in Government policies/attitudes towards self build.

- Material mix – value mix by key materials.

- Prospects for 2011 and through to 2015.

Key areas of coverage in the report include:

THE SELF-BUILD HOUSING MARKET
- Re-evaluation of market size – revised estimates, definitions, factors influencing definition and range of ‘self build’  - different views on market size.
- Market size in value and volume terms 2005-11 and forecasts through to 2015.
- Share of self build - total housing market, detached dwellings market in UK.
- Underlying influencing factors in recent years. Key trends, are they likely to continue? – key positive and negative influencing factors, changes in Coalition policies towards self build.
- Current situation - factors influencing market in 2009-11, impact of current climate, prospects for the next 3-4 years. Limiting factors to growth – land availability, funding etc.
- Timber Frame Vs Brick / Block – Share by volume in 2010, overview of timber frame market (self build, private, social mix), kit-form models, key influences on choice, likely future prospects.
- International comparisons – share of self build market in key countries.
- Private and Social Self-build Sectors – Share mix, trends and key characteristics.
- Regional Variations in Self-Build – major differences in Self-Build between geographical regions – England, Scotland, Wales, N. Ireland – and by English regions.

SPECIFICATION / PURCHASING PROCEDURES
- Generic Characteristics of Self-builders – Key Traits of Private and Social Self-Builders.
- Motivations and Influences – Key Issues affecting motivation to self-build, processes and specifications, land availability, housing market performance.
- The Self-Build Project – Overall mix by key elements – land, materials, labour, services etc., volume of timber frame in self build, generic characteristics of a self-build project, key financing sources etc.
- Key Specification Issues – Key influences in specification procedures.

PRODUCTS / SUPPLIERS
- Overview of renewables sectors – solar, heat pumps, biomass – importance of self build.
- Analysis of major product groups and relevance to the Self-Build Market.
- Analysis of major distributors in Self-Build – Builders/Plumbers Merchants, Electrical Wholesalers, DIY Multiples, Specialist Products Suppliers, Internet / Mail Order, Others.
- Share by Value of Key Distribution channels in Self-Build Market.
- Key players by channel – shares, sector strengths and weaknesses etc.

GENERAL / FUTURE PROSPECTS
- Overall UK Housebuilding Market – Size, Trends, Regional Variations – role of self build in overall housebuilding market.
- Relevance of Self-Build Market – How important is the Self-Build Market?
- Key Economic Indicators and Market Influences – current economic climate, impact on land availability. Changing Government policies in 2011.
- Future Prospects – Likely developments in the market due to macro & micro issues – short term prospects in 2011/12 and medium term prospects to 2015.

1. Introduction
1.1 Introduction
1.2 Sources Of Information

2. Summary And Future Prospects

3. Economic Environment
3.1 Gdp
3.2 Inflation & Interest Rates
3.3 Unemployment
3.4 Household Consumption
3.5 Housing & Construction
3.6 Sterling
3.7 Population Profile
3.8 Conclusions

4. Overall Housebuilding Market
4.1 National Housebuilding
4.2 Mix Of Housebuilding Starts And Completions
4.3 Timber Frame Housebuilding
4.4 Product Mix
4.5 Mix Of Timber Frame And Brick/Block.
4.6 International Self Build

5. Market Influences.
5.1 House Prices
5.2 Distribution And Marketing
5.3 Innovation And Environmental
5.4 Renewable Technologies.
5.4.1 Heat Pumps
5.4.2 Biomass
5.4.3 Solar Thermal And Solar Pv

6. Self-Build Market
6.1 Introduction
6.1.1 Background
6.1.2 Definition
6.1.3 Overview
6.2 Self Build Market Volumes
6.3 Self Build – Mix Of Private/Social
6.4 Self Build – Mix By Country In Uk
6.5 Regional Variations And Volumes – By English Regions
6.6 Market Value
6.7 Self Build Costs
6.8 Build Cost Structure

7. Distribution And Supply
7.1 Structure
7.2 Builders Merchants
7.3 Electrical Wholesalers
7.4 Diy Multiples
7.5 Self-Build Specialist Suppliers
7.5.1 Self-Build Housing Timber Frame Kits
7.5.2 Self-Build Oak Framed Housing
7.5.3 Self-Build Brick And Block Package Companies
7.5.4 Other Material Companies Involved In The Self-Build Market

In 2010, housing completions in the UK were 12% down on the previous year at just over 134,000 – 28,000 of which were through Registered Social Landlords (RSL’s) and although completions were down in each quarter of 2010 compared to the previous year, in both the private and public sectors, housing starts showed some growth as the year progressed ending the year 22% up at 131,000, with 2011 forecast to experience marginal growth. The self build sector, in common with speculative housing, has declined in the UK over the last 5 years to a level of 12,000 housing units although given the recent initiatives by the government, and the increasingly high underlying demand for housing, our forecast is for modest growth over the next five years.

Self build in the constituent countries of the UK varies considerably for a number of reasons. Primarily, this is due to the fact that the number of suitable plots available in England, given the much higher number of households compared to the other 3 countries, is much lower in relative terms.

As a result, fundamental to the growth of self build housing going forward in the UK - and particularly in England - will be the availability of suitable plots in desirable areas. However, in areas where self build is a way of life and embedded in the culture of the country it is not just land availability which is a key factor. Many of the restrictions which hinder the growth of self build in the UK will need to be addressed if the sector is to prosper in the medium term. Issues surrounding planning permission and building regulations will need to be simplified and a greater knowledge bank provided to the inexperienced self builder given that the housebuilders normally have specialists to deal with planning permission, building regulations and supply matters.

Self build tends to be a key market for more innovative products and is often a more considered specification process. In addition to smart home systems - such as wireless devices for appliances and lights, automated curtains and blinds, security systems, smart meters etc, - it is apparent that renewable technologies and standards of insulation are higher in the self build sector.

Many of these technologies such as solar panels and heat pumps are cheaper to install in the early phase of the construction process, particularly where groundworks need to be carried out. The majority of self builders want the ability to specify the use of renewable materials such as reclaimed timber, bricks, tiles etc, which makes self-build attractive to the more environmentally-conscious homeowners.

Distribution in the self build market is a mix of timber frame and traditional methods, with kits continuing to represent a significant share of the timber frame sector. Kits offer significant advantages, not only in terms of environmental performance, but also they are supplied prefabricated with a range of component / fittings options to the buyer’s specification.

In the short-medium term, the self build market will not expand significantly without Government intervention in the planning system. There is considerable latent demand and the sector is generally higher specification, more innovative and creative in design. However, until the paradox of volume developers typically operating with landbanks of around 4-5 years build demand while self builders can’t find suitable plots is addressed, we are unlikely to see any significant growth in self build output.

- Allwood Buildings
- Benfield ATT
- Border Oak
- Carpenter Oak and Woodland
- CB Homes
- Custom Homes
- Design and Materials
- Falshaw Homes
- Fleming Homes
- Frame UK
- Kingspan
- Maple Timber Frame
- Neatwood Homes
- Potton Homes
- Scandia Hus
- Scotframe
- Swedish House Company
- Taylor Lane Timber Frame
- TJ Crump Oakwrights,
- Welsh Oak.

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