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Bathroom and Tile Products in the Hotel Sector Report - UK 2011-2015 Analysis

AMA Research, Nov 2011, Pages: 67


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AMA Research are pleased to announce the publication of the first edition of the report ‘Bathroom and Tile Products in the Hotel Sector Report - UK 2011-2015 Analysis’. Offering excellent value for money, this report represents a current and informed assessment of this market sector, incorporating original input and primary research.

This market review specifically breaks down the mix of products used in this sector for both new build and refurbishment, to enable suppliers to assess the potential scale of the opportunity.

The market for bathroom and tile products in the hotel sector was worth around £120 million in 2010 and has achieved good growth over the last five years, supported by the expansion of the budget hotel sector. This sector is also expected to perform reasonably well over the next few years.
Factors growing in importance in the sector include water efficiency, particularly the long term or whole life running costs of products, alongside initial costs.

The following product sectors are included: baths, sanitaryware, shower controls, shower enclosures, screens and trays, brassware, bathroom accessories, ceramic, porcelain and natural stone tiles.

Sanitaryware and shower controls account for the largest share of the market for bathroom products. The wall tiles sector is heavily influenced by interior design trends which have supported the replacement sector in hotels in recent years also porcelain tiles are increasingly popular, offering low maintenance and durability benefits.

Areas of particular interest include:
The hotel & leisure sector was one of the best performing in 2010 across the construction industry, with new hotel projects contributing around 35% of work in this sector.

Renewed optimism in the high-end and Budget market sectors, is supporting demand for both luxury and economy products in the bathroom sector.
The overall trend is for growth in the budget sector and this will be most evident in London and city centre locations.

Key areas covered in the report include:

BATHROOM AND SHOWER PRODUCTS IN THE HOTEL SECTOR
- Overall market size, value and trends in the hotel bathroom sector. Both current trends and future prospects are analysed.
- Key factors influencing the market, the Olympics, the growth of the budget hotel sector, the shift to the use of prefabrication etc.
- Percentage shares by product sector and analysis of the product mix from 2005 to 2010. This sector addresses the bathroom products including sanitaryware, brassware/taps, baths, showers, enclosures, screens, trays and PODs.
- Product trends and services offered by suppliers to the hotel sector, including the shift to shower products, the greater functionality requirements etc.
- Major suppliers of bathroom products to the hotel sector and key suppliers within each product sector.
- Executive Summary and Future Prospects.
- Key factors influencing the sector and economic and socio economic influences.

TILE PRODUCTS IN THE HOTEL SECTOR
- Overall market size, value and trends both current and future prospects.
- The market size for commercial/contract tiles and product trends. This includes ceramic, stone and porcelain tiles.
- Percentage shares by product sector and analysis of the product mix.
- Market size for tiles in the hotel sector for 2010, product mix and product trends. Key influencing factors on the use of tiles in the hotel sector.
- Major suppliers of ceramic and porcelain tiles.
- Major suppliers of natural stone tiles.

THE HOTEL MARKET
- Value of tourism to the UK and consumer spending.
- Structure of the UK hotel sector – major chains and sectors and corporate activity. Key drivers for growth in the hotel sector.
- Market size, value and key drivers– key trends, forecasts up to 2015.
- Performance of the hotel sector in 2010-11 – room numbers, trends, forecasts.
- Major chains and sectors within the hotel industry – Budget, Mid-Range and Luxury – market shares.
- Review of budget hotel sector – major players, shares, development plans.

THE COMMERCIAL BATHROOM MARKET
- Overall commercial bathroom market size, value and trends.
- Percentage shares by product sector and analysis of the changes in the product mix.
- Key end use sectors in the commercial bathroom market.


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