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Strategic Analysis of the Brazilian Commercial Truck Market
Frost & Sullivan, Nov 2011, Pages: 123
This study offers a strategic analysis of the Brazilian commercial truck market. The study presents key trends impacting commercial truck market in brazil, market drivers and restraints, industry challenges, competitive structure, technology and market trends for the brazil commercial truck market. The study offers key quantitative forecasts on total truck sales in Brazil, also provides sales forecasts by truck segment till year 2017. The study analyses the current market share of the truck OEMs in Brazil. The study provides inputs on hybrid and electric commercial vehicle market, low-cost truck market in Brazil. The study features a brief profile of every major truck OEM and component supplier in the Brazil commercial truck industry.
Target Market and Market Opportunities
In Brazil, the HDT (Heavy Duty Trucks) sales are basically comprised of high-end HDTs featuring European nameplates with companies like Mercedes Benz, MAN, Scania and Volvo with almost 80 percent of the market. Demand growth for HDTs is expected in the exports, oil, mining and construction industries that are experiencing large amount of investments. Government programs for socio-economic development, and hosting events like the 2014 World Cup, and the 2016 Summer Olympic Games will bring important investments in the construction industry for the next few years.
The Medium Duty Trucks (MDT) segment will show good growth rates in Brazil in the short term, since demand for short- and mid-distance transportation is increasing based on regional economic momentum within Brazil. Of all the BRIC economies, Brazil will post relatively stronger growth in the MDT segment. Rising urbanization and increasing demand for higher than LCV GVWR ratings will help stoke this demand. Economic growth and local manufacturing and services growth will further expand goods delivery resulting in a rise in MDT truck sales.
The Light Duty Trucks (LDT) industry in Brazil features medium-high end vehicles primarily applied in the area of urban logistics. Substitution for aging and outdated vehicles, prevalence of low speed trucks in rural areas will both catalyze LDT demand. Consumer goods (especially food and beverage) manufacturers and retailers, delivery companies and self-employers are major consumers for LDTs.
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