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Public Opinion on Deal Websites on Social Media

Amplicate, Oct 2011, Pages: 24


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This report offers analytics on opinions about deal websites that were posted by consumers on social media in the last 12 months. Social media users posted significantly more positive opinions than negative about deal websites in the last 12 months. The report shows why social media users were so positive about deal websites in the last 12 months. The report also provides a profile of the social media user who talks about deal websites and contains data on when and where they share their opinion.

ESSENTIAL DATA FROM THE REPORT

Social media users posted 9,690 opinions on Groupon and 16,501 opinions on deal websites in the last 12 months, which they shared 22,715,353 times.

78% of opinions posted on Groupon were positive.

84% of opinions posted on deal websites on social media in the last 12 months were positive.

...and a wealth of other data that is essential for anyone involved in the marketing or analysis of the daily deal industry.

WHAT'S IN THE REPORT

The report contains 29 charts over 39 pages on 27 of the most important deal websites. All data in the reports derives from Amplicate's proprietary technology that tracks over 150m opinions from over 30m consumers posting on Twitter and Facebook.

WHO SHOULD BUY THIS REPORT

Anyone who wants to understand what people have been saying about their product or industry on social media over the last 12 months. So whether you're a social media manager, a marketer, consultant or analyst, you're sure to discover actionable insights that'll give you a better understanding of your industry and how social media is changing it.


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