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Public Opinion on Deal Websites on Social Media

Amplicate, October 2011, Pages: 24

This report offers analytics on opinions about deal websites that were posted by consumers on social media in the last 12 months. Social media users posted significantly more positive opinions than negative about deal websites in the last 12 months. The report shows why social media users were so positive about deal websites in the last 12 months. The report also provides a profile of the social media user who talks about deal websites and contains data on when and where they share their opinion.

ESSENTIAL DATA FROM THE REPORT

Social media users posted 9,690 opinions on Groupon and 16,501 opinions on deal websites in the last 12 months, which they shared 22,715,353 times.

78% of opinions posted on Groupon were positive.

84% of opinions posted on deal websites on social media in the last 12 months were positive.

...and a wealth of other data that is essential for anyone involved in the marketing or analysis of the daily deal industry.

WHAT'S IN THE REPORT

The report contains 29 charts over 39 pages on 27 of the most important deal websites. All data in the reports derives from Amplicate's proprietary technology that tracks over 150m opinions from over 30m consumers posting on Twitter and Facebook.

WHO SHOULD BUY THIS REPORT

Anyone who wants to understand what people have been saying about their product or industry on social media over the last 12 months. So whether you're a social media manager, a marketer, consultant or analyst, you're sure to discover actionable insights that'll give you a better understanding of your industry and how social media is changing it.

Section 1 - Social media users' opinions about deal websites
1.1 General Sentiment
1.2 Comparative Sentiment
1.3 Reach of opinions on deal websites
1.4 How news and events shaped people's opinions of deal websites

Section 2 - Why do social media users hate or love deal websites?
2.1 Top 5 reasons for negative opinions
2.2 Top 5 reasons for positive opinions

Section 3 - Profile of Social Media Commentators
3.1 Who is talking about deal websites on social media?
3.2 Who loves deal websites? 3.3 Who hates deal websites?
3.4 When do social media users comment about deal websites?

Section 4 - Rankings and Results
4.1 Top 10 deal websites in the US in the last 12 months
4.2 Changes in public sentiment for the most talked about deal websites

Methodology

- 1dayfly
- 8coupons
- Beyondtherack
- Bloomspot
- Buywithme
- Citydeal
- Crowdsavings
- Dailydeal
- Dealticker
- Eversave
- Gilt Groupe
- Groupon
- Hautelook
- Ideeli
- Kgbdeal
- Living Social
- Moolala
- Nomorerack
- One Kings Lane
- Recyclebank
- Swagbucks
- Totsy
- Travelzoo
- Twongo
- Wagjag
- Woot
- Yipit

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