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Global Paint and Coatings Companies Marketing Strategies

Venture Planning Group, Nov 2011, Pages: 60


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For each company, the report presents:

- Promotional tactics.
- Distribution approaches.
- Product service and support.
- Customer relations.

The companies analyzed in the report: Akzo Nobel, BASF, DuPont, ICI, Kansai Paint, Nippon Paint, PPG, Sherwin-Williams, SigmaKalon, and Valspar. The report contains 60 pages



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