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Best Practices in Student Retention, 2012 Edition

Primary Research Group, Dec 2011, Pages: 116


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This report studies the retention practices of over 60 North American colleges and universities, exploring the most critical factors to retention success as cited by the survey participants. The comprehensive data in the report covers a wide array of statistics and trends essential to any administration's assessment of its own retention policies, including detailed retention rates for first-year and part-time students, institutional spending on consultants and conferences, overall tutoring efforts, and the perceived impact of various student services on retention success. How does the current economic climate affect financial aid and tuition, and how do these, in turn, affect student retention? What roles do exit interviews play? What about academic advising and counseling services, or childcare services, or peer mentoring?

The 116-page report presents data broken out by enrollment size, public or private school status, and type of college, offering end users a look at the strategies and practices of a broad range of institutions. Now administrators can see which schools track retention rates by gender, or by declared academic major, by race or ethnicity, and more. Participants share their success stories as well as the pitfalls of student retention and their expectations for the future.

Just a few of the report's many findings are that:

- In the past year, the colleges surveyed spent an average of $16,453 on consulting services (excluding spending on conferences) to aid in student retention, or $3.37 per full-time enrolled student.
- From Fall 2010 to Fall 2011, the colleges in the sample retained an average of 71.86% of first-year students.
- 46% of community colleges reported that access to tutoring services had a dramatic impact on retention.
- Childcare services are offered to those students with children in 24.19% of the schools in the sample.
- 31.75% of the colleges sampled maintain records that enable the college to pinpoint students who are not engaged in any or very few extracurricular activities.
- Colleges sampled report that 53.41% of students who start at the college as fall term freshmen ultimately graduate from the college at which they started.


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