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China: Riding the Mobile Internet Wave
Mobile Metrix AB, Nov 2002
China is the worlds largest mobile market and growing by an estimated million subscribers per month. This report examines essential strategic and business issues in the mobile Internet market in China – a very dynamic business issue. The analysis provides an overview of the market and covers the mobile Internet value chain - mobile operators, service providers, system and handset vendors, and consumers. The report discusses China Mobile and China Unicom’s business models on rolling out mobile Internet. Government regulations, consumers’ acceptance, and mobile operators and service providers’ effort in their push to get mobile Internet in place are also discussed in the report. The report also includes some recommendations to the companies who want to enter into China’s mobile Internet market. This report contains a detailed executive analysis on the current state of play in the world largest mobile market. This briefing report was written and researched by an experienced researcher, Min Yi a Chinese national based in the US but in China on a regular basis conducting research. She undertook interviews with key personnel involved in the mobile industry in China in order to compile this briefing report. The report focuses on providing not only an update of the Chinese market but provides special attention on the developments of mobile internet in China.
Key items and companies covered:
· Monternet
· Mobile application and content providers in China
· China Mobile
· China Unicom
· The mobile service providers such as Sini, Sohu and Netease
· The infrastructure and handset vendors
· The mobile internet business models and pricing
· Recommendations for those wishing to enter this dynamic market
This is the ultimate executive guide to the current status of the mobile market in China and an invaluable guide to anyone doing or wishing to do business in China.
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