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Australia Consumer Electronics Report Q1 2012
Business Monitor International, Nov 2011, Pages: 46
Business Monitor International's Australia Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Australia's consumer electronics industry.
Australia’s consumer electronics devices market, defined as including computing devices, mobile handsets and AV products, is projected to be worth around US$16.8bn in 2012. Vendors will continue to look to new products and technologies to support growth, after new products such as tablet notebooks, 3D TV sets and Android-based smartphones enjoyed strong growth in 2011.
In 2011, leading electronics retailer JB Hi-Fi reported comparable trading conditions to 2010, with single-digit growth as economic uncertainty increases consumers’ propensity to save. Interest rates along with weaker economic growth, could hit spending on high-cost consumer durables such as flat-screen TV sets.
Consumer electronics spending is forecast to grow at a compound annual growth rate (CAGR) of 3% to US$18.9bn by 2016. Drivers will include demand for premium TV sets, notebook computers, digital cameras and other key products, as well as rising incomes, product innovation and government programmes for information and communication technology (ICT).
Computers
Computer hardware accounted for about 57% of Australia’s consumer electronics spending in 2011 and will continue to dominate spending. BMI forecasts Australian PC sales (including notebooks and accessories) will reach about US$7.8bn in 2012, with the market receiving a boost from phase two of the Computers for Schools programme. Computer hardware CAGR for the 2012-2016 period is forecast at about 2%, driven by sales of notebooks and netbooks.
AV spending is projected at US$2.0bn in 2012. AV spending growth is expected to grow at a CAGR of 4% to US$2.4bn by 2016. In 2011, sales of LED back-lit TV sets were up while 3D TV sets also surpassed most vendor expectations in the Australian market. Drivers will include demand for premium TV sets and larger screen sizes as well as internet-enabled TV sets.
Mobile Handsets
Mobile handset sales accounted for about 32% of Australian consumer electronics spending in 2011.
Australian market handset sales are expected to grow at a CAGR of 4% to about US$6.2bn in 2016, as smartphones account for more than 70% of handset sales. Sales will be dominated by the replacement market, with growing demand for smartphones, and 3G handsets.
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