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Techinve$T - Executive Brief

Twentysomething Inc, January 2005, Pages: 58

We recognize that time is a rare commodity. As such, Techinve$T™ can be ordered as an Executive Brief. It focuses on key issues, findings, conclusions, and strategic recommendations. This abbreviated, yet highly detailed, format is best designed for strategists who prefer to gain more of a bird's-eye-perspective while drilling more deeply on certain "hot" topics. How are young adults shaping the worlds of investing and new technologies today? And how will their impact be felt in the decades to come? This groundbreaking report analyzes the convergence of technology and investing among today's 18-34 year olds. Techinve$T is a "must read" for marketers and researchers in fields such as financial services, consumer electronics, computing, insurance, and telecom/wireless. This primary research-based report contains overview and detailed charts, key findings, conclusions, insights, and strategic recommendations. For strategists and researchers who require detailed information on how technology is shaping the investing behavior of 18-34 year olds, Techinve$T is available as an in-depth Full Report. While covering all of the information provided in the Executive Brief (see below), it provides much more detailed information with break-outs by age, gender, household income, and marital status as well as additional strategic insights. An Appendix of contemporary print advertising examples is also included for further depth of knowledge.

I.        Introduction
    II.       Executive Summary
    III.      Product Ownership
    IV.     Investing Profile
    V.      Investor Segmentation
    VI.     Asset Allocation
    VII.    Risk Preference
    VIII.   Influential Sources
    IX.      Preferred Sources
    X.       Benefits of Emerging Technology
    XI.      Drawbacks of Emerging Technology
    XII.     Key Influencers
    XIII.    Public Perception: How "Hi-Tech" are Market Leaders?
    XIV.   Respondent Demographics
    XV.    Appendix (Advertising Examples)