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Viewing report
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Outside the Box: Targeting Young Adults through Packaging and Pop Strategy
Twentysomething Inc, Jan 2002
Young adults are a highly coveted target because they can instantly boost your bottom line while building long-term competitive advantage. Unfortunately, too many firms unknowingly fall prey to the seduction of simply mixing MTV slang, hip fonts, and smiling faces with a product shot. Odds are good that the end product may satisfy the basic strategic and tactical objectives, but it is rarely a recipe for a winning formula. Come learn from a leading expert how to break through the clutter and maximize your ROI!
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