|
|
 |
|
Viewing report
|
|
|
|
Pharmaceutical Digital Marketing and Social Media: Managing Growth, Mitigating Risk and Mastering Strategy
Cutting Edge Information, Nov 2011, Pages: 187
With the Internet feeding consumers’ hunger for health information, digital channels offer life science companies significant untapped potential to reach and interact with physicians and patients. Some marketing teams have already responded by boosting their digital activity, and growth trends indicate that some digital channels will surpass more traditional media tools.
But as the industry explores this new territory, questions loom about regulatory compliance, ROI, adverse events monitoring and other challenges — leaving some companies behind the curve as they try to navigate both opportunities and pitfalls. Meanwhile, leading-edge firms forge ahead by integrating digital tools into overall brand- and corporate-level strategies.
Keep pace in this evolving landscape with benchmarks and fresh insights from top-performing digital marketing teams and executives. Findings will help you establish a comprehensive digital strategy, learn from others’ successes and missteps, and make the most of emerging opportunities:
- Prioritize your digital marketing objectives: Digital marketing is on the rise, but how should teams use their new tools? Explore real-world marketing mixes, case studies and rankings to understand industry-wide usage and goals for digital marketing, social media and mobile technology.
- Overcome internal and external obstacles: Learn how leading companies manage compliance, gauge ROI and avoid outsourcing pitfalls. Along the way, explore how digital models help teams mitigate regulatory risks and earn internal buy-in for new initiatives.
- Win critical resources: Allocations for digital activities are climbing, but the function remains new, and its responsibilities will grow. Benchmark structure, staffing, budget and reporting lines to develop a team equipped to face challenges both now and in the future.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
|
|
|
|
