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The Greenbang Smart Matrix (TM) - Smart Cities: How brands compare on marketing vs. capability in the smart-city space Product Image

The Greenbang Smart Matrix (TM) - Smart Cities: How brands compare on marketing vs. capability in the smart-city space

  • Published: March 2011
  • Region: Global
  • 12 Pages
  • Greenbang.com Limited

FEATURED COMPANIES

  • ABB
  • Alstom
  • Black & Veatch
  • Cisco
  • Home Depot
  • IBM
  • MORE

More than half of the world's nearly seven billion people now live in urban areas, and that proportion is expected to reach almost 69 per cent by 2050. To avoid pushing local and global systems to the point of collapse, cities will need to become much smarter and more efficient in years to come.

Smart-city companies don't need just products and services, though. They also need to communicate their message effectively to potential partners, customers and other stakeholders. In a fast-evolving sphere like smart cities, visibility and brand awareness can prove almost as important as the solutions themselves.

In its latest brand insight report, “The Greenbang Smart Matrix™ – Smart Cities: How brands compare on marketing vs. capability in the smart-city space,” Greenbang has identified a number of disconnects and opportunities between what companies do and what they say they do.

The report answers such questions as:

- Which companies are leading in smart-city capabilities?
- Which are leading in visibility?
- Why aren't the companies with the greatest capabilities necessarily the ones with the greatest visibility?
- What can the READ MORE >

Executive summary
Visibility vs. capability

Introduction
The city problem
The solutions

Measuring smart-city activities

Communications analysis

Conclusions and recommendations
Smart partnerships
People and communities
The community
Mission and clear message

- IBM
- Buro Happold
- Siemens
- GE
- Accenture
- SAIC
- Alstom
- Mitsubishi Heavy Industries
- ABB
- Black & Veatch
- Oracle
- Samsung
- Cisco
- Philips
- SAP
- HP
- Home Depot
- Autodesk

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