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The Greenbang Smart Matrix (TM) - Smart Cities: How brands compare on marketing vs. capability in the smart-city space
Greenbang.com Limited, March 2011, Pages: 12
More than half of the world's nearly seven billion people now live in urban areas, and that proportion is expected to reach almost 69 per cent by 2050. To avoid pushing local and global systems to the point of collapse, cities will need to become much smarter and more efficient in years to come.
Smart-city companies don't need just products and services, though. They also need to communicate their message effectively to potential partners, customers and other stakeholders. In a fast-evolving sphere like smart cities, visibility and brand awareness can prove almost as important as the solutions themselves.
In its latest brand insight report, “The Greenbang Smart Matrix™ – Smart Cities: How brands compare on marketing vs. capability in the smart-city space,” Greenbang has identified a number of disconnects and opportunities between what companies do and what they say they do.
The report answers such questions as:
- Which companies are leading in smart-city capabilities?
- Which are leading in visibility?
- Why aren't the companies with the greatest capabilities necessarily the ones with the greatest visibility?
- What can the most solutions-heavy companies do to improve their smart-city visibility?
- How can the higher-visibility firms benefit from their smart-city brand advantage over competitors with greater capabilities?
- What communications strategies are important for building a smart-city brand?
- What other strategies can help boost a company's visibility in the smart-city sphere?
Targeted at smart-city product and service providers, technology integration companies, utilities, ICT firms, planners, consultants and academic institutions, “The Greenbang Smart Matrix™ – Smart Cities” report examines some of the top companies looking to make a mark in the smart-city space today, and identifies which are succeeding in communicating their offerings while others are falling down.
Among the firms featured in the study are IBM, Buro Happold, Siemens, GE, Accenture, SAIC, Alstom, Mitsubishi Heavy Industries, ABB, Black & Veatch, Oracle, Samsung, Cisco, Philips, SAP, HP, Home Depot and Autodesk.
The study also offers recommendations on how lagging firms can make more noise, build communities and more effectively convey their smart-city message to customers and others.
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