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How Marketers Can Conduct Product Testing in Virtual Worlds
ExecSense, Dec 2011, Minutes: 60
In this webinar, ExecSense examines everything you need to know in 60 minutes about why so many marketing executives are starting to test products, product positioning, and marketing messages in virtual spaces.
The webinar is led by an expert on product testing in virtual worlds, Alex Romanovich (Social2B, CMO of EuroSpaClub International) and covers:
- What every marketing executive should know about virtual product testing and when and where it is most effective, plus an overview of Second Life - the premiere virtual universe as well as other leading virtual worlds you may want to consider doing product testing
- Learn about the latest online development tools, traditional product modeling software, plus learn how to hire the right personnel to engage with the virtual world to give your results the most credibility
- The 10 surefire ways to attract Second Life residents to your Virtual Test Market, including special web sites, SURLs on web sites, blogging, Internet commercials, free Avatars and accessories and more
- Specific case studies of how companies of all sizes are doing product testing in virtual worlds, what they have found works best, and important lessons learned that you can immediately use to gain valuable feedback from virtual worlds
Upon registering, ExecSense will email you the dial-in phone number and all of the other relevant information and files to attend the webinar. You will also automatically be emailed the audio and PowerPoint files the day after the webinar in case you were unable to attend the live webinar (registration prior to live event still required). You can view the webinar on your computer, iPad, Kindle, iPhone, Blackberry, Android and many other devices.
Praise for ExecSense Webinars:
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
“Dynamic, up-to-date resource...” – Tina Ferguson, CEO of Rapid Success Partners
“ExecSense webinars are convenient and on-point…an intelligent discussion on a very relevant subject.” – Meghan Wulff, Focus Management Group
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