The Best Tips & Techniques for Marketing Your Medical Practice in 2012

ExecSense, December 2011

In The Best Tips & Techniques for Marketing Your Medical Practice in 2012, ExecSense examines the most effective techniques being used by doctors to get referrals and grow their practice. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPad, Kindle or printed out) to understand how you can use referral marketing, print and online advertising, social networking, media mentions and numerous other strategies to generate a steady stream of new patients in 2012.

The webinar is led by an expert at helping doctors grow their practice, Christine Hollinden (CEO, Hollinden Strategic Consulting) and focuses on:

- Everything you need to know in 60 minutes about the best ways to get new patients and referrals in 2012

- Easy-to-implement tips and techniques to help doctors market their practices to prospective patients, including tips to increase the efficiency of marketing campaigns (e.g. narrow the scope of local advertising to highest income areas, target people who are relatively new in your area), tips for sub-niching your practice to concentrate on your line of specialization, tips for “lead-generation marketing”, and tips for promoting your practice online (e.g. maintain a blog, add your practice to free medical directories, participate in online discussion groups and message boards, utilize search engine features such as Google AdWords, link building with other doctors in your area and more)

- The 10 questions most asked by doctors with respect to how they can use specific online marketing techniques to attract more patients in 2012

- Case studies of other doctors who have had success with significantly increasing their referrals and patients, what they are planning for 2012, and important lessons learned that you can capitalize on to grow your medical practice in the year ahead

Upon registering, ExecSense will email you the dial-in phone number and all of the other relevant information and files to attend the webinar. You will also automatically be emailed the audio and PowerPoint files the day after the webinar in case you were unable to attend the live webinar (registration prior to live event still required). You can view the webinar on your computer, iPad, Kindle, iPhone, Blackberry, Android and many other devices.

Praise for ExecSense Webinars:

“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana

“Dynamic, up-to-date resource...” – Tina Ferguson, CEO of Rapid Success Partners

“ExecSense webinars are convenient and on-point…an intelligent discussion on a very relevant subject.” – Meghan Wulff, Focus Management Group

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