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Viewing report
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Viewing Preferences in the Age of Multi-Source Television
The Diffusion Group, Oct 2011, Pages: 58
This report identifies and describes various segments of the TV viewing population based on their preference for various video sources including:
- broadcast TV - DVR - PayTV VoD - Internet video - DVD/Blu-ray discs.
It also profiles these segments based on a variety of characteristics, including demographics, CE use, and online video behavior, among others.
Authors: Vibha Pant, Contributing Analyst, Michael Greeson, Founding Partner, Research
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