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Viewing Preferences in the Age of Multi-Source Television

The Diffusion Group, Oct 2011, Pages: 58


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This report identifies and describes various segments of the TV viewing population based on their preference for various video sources including:

- broadcast TV
- DVR
- PayTV VoD
- Internet video
- DVD/Blu-ray discs.

It also profiles these segments based on a variety of characteristics, including demographics, CE use, and online video behavior, among others.

Authors: Vibha Pant, Contributing Analyst, Michael Greeson, Founding Partner, Research



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