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Policy-Based Management: Effective pricing strategies for mobile service providers
TM Forum, Nov 2011, Pages: 22
TM Forum's Quick Insights reports take the communication industry's hottest topics and offer preliminary research and analysis, often including interviews with senior executives and ideas from corresponding executive roundtables events. Written by renowned industry journalists and analysts the reports ask the questions we all want to know of opinion-leading senior executives.
IN THIS QUICK INSIGHTS REPORT:
Mobile data traffic is set to explode over the next few years. Having nearly tripled in 2010 for the third year in a row, and expected to reach a massive 6.3 exabytes per month by 2015. Operators will need major investment in all aspects of the network and systems infrastructure just to keep up. While new business ventures like cloud computing, mobile money, and machine-to-machine will contribute to revenue growth, clearly operators cannot fund the level of investment required through the ‘all you can eat' style pricing plans of the recent past.
The bottom line is that if service providers are to achieve reasonable returns to their stakeholders, or even survive as discrete entities, they need to drive increased revenues and profits, hold onto their customers and develop their relationships.
What can policy-based management offer in this context?
This report sets out to define what customers are looking to their service provider for, which includes good value, service reliability, trustworthiness. On the other side of the coin, it looks at what service providers are trying to achieve as they battle to keep customers in the face of competition from emerging and established over-the-top players.
Inside the report details a variety of new offer/plan approaches that service providers could deploy to improve their lot, and list the potential benefits of each approach to both service provider and customer, along with the building blocks needed to implement them.
The report discusses the spreading use of policy management among service providers and suggests the necessary evolution and integration of policy management systems, as well as some things to look for in systems and vendors.
WHO AND WHY SHOULD BUY THIS REPORT:
While it stops short of recommending specific strategies, this report offers essential advice to service providers needing to understand their customers and markets to make the right choice for them.
Please note: This report is free to TM Forum members.
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